Content Strategy on the Digital Frontier: Why Technology and Humanity Must Work Together

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Information about Content Strategy on the Digital Frontier: Why Technology and Humanity...
Technology

Published on February 28, 2014

Author: BarrySlaughterOlsen

Source: slideshare.net

Description

Technology continues to reshape radically the way people and organizations communicate, including how, where and what they read, listen to and view. As machines and automated processes continue to encroach on what was one the exclusive domain of human knowledge workers, there is a constant tension between the push for standardization to leverage technology more fully and the desire to allow humans to do what they do best, which in the case of writers and translators, is to create compelling, useful content. How do you strike a balance between creativity and productivity or between creation and automation? Join Barry as he explores the emerging partnership between human creativity and technological efficiency to communicate effectively.

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