Content strategy: Getting your content to work for you

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Information about Content strategy: Getting your content to work for you

Published on February 28, 2014

Author: ContentClicks



What are the key things to consider when you're planning your content? From understanding your audience to measurement and optimisation, see how you can make your content work harder for you.

Content strategy Getting your content to work for you Emma Clark

Right message

Right message Right place

Right message Right place Right time

Right message Right place Right time Right format

Personas are essential

Mapping your content

Using customer quotations in your copy can give an 103% increase in conversions

Think... Flexible & reusable

The most important thing you can do is...

The most important thing you can do is... Match your goals to the business objectives

Measurement models

Thank you @contentclicks

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