Published on February 28, 2014
Content strategy Getting your content to work for you Emma Clark
Right message Right place
Right message Right place Right time
Right message Right place Right time Right format
Personas are essential
Mapping your content
Using customer quotations in your copy can give an 103% increase in conversions
Think... Flexible & reusable
The most important thing you can do is...
The most important thing you can do is... Match your goals to the business objectives
Thank you @contentclicks www.contentclicks.co.uk
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