Content Sells Fashion

40 %
60 %
Information about Content Sells Fashion
Marketing

Published on February 6, 2014

Author: sQills

Source: slideshare.net

Description

CMO's in the fashion industry are facing customer journeys that are longer than ever. All along these shopping marathons, content proves to be their best company.

These 10 content marketing brands are mastering the contemporary fashion funnel.

Showcases Series CONTENT SELLS FASHION 10 Masters of the Fashion Funnel Curated by @FrankDelmelle, sQills’ Creative Strategist Image: http://www.fastcocreate.com/3021852/kate-spade-newyork-gives-the-banner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html

SEARCH SHARE SUBSCRIBE SALES SHOWROOM

"Most sales experts mistakenly believe that growing customer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact – the exact opposite is true. (...) The sales cycle has actually elongated.” Valerie Levin, @oktopost   http://socialmediatoday.com/envues/1951406/what-social-selling; Image: screenshot from Free People’s Roshambo film

The fashion customer’s journey is LONGER THAN EVER Image: screenshot from Free People’s Roshambo film

All along these long customer journeys, CONTENT is the CMO’s best company Image: screenshot from Free People’s Roshambo film 10 Content Marketing Brands that Master the Fashion Funnel >>

SALES SHARES Clarks #CLARKSSTYLE shoppable ugc http://clarksstyle.com; http://www.feedmagnet.com/ blog/clarks-style/

SALES SHARES Kate Spade New York: SHOPPABLE VIDEO BANNER http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-thebanner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/ 2013/11/shoppable-ad-kate-spade.html; http://www.pinterest.com/ katespadeny

Oscar of Sweden ‘OMNIPOTENT ONEPAGER’ http://www.oscarofsweden.se SHARES SALES SEARCH

H&M’s SHOPPABLE SUPER-BOWL ADS http://www.stylus.com/Blog/2014/January/HandMsShoppable-Super-Bowl-Ads/?id=241331 SALES

Lily of France MONTH OF WORKING GIRLS sponsored on refinery29.com http://www.refinery29.com/corporate#/advertising/audience; www.refinery29.com/month-of-women SHARES SALES SEARCH

Juicy Couture SHOPPABLE VIDEO http://www.fastcompany.com/3002968/new-shoppableyoutube-videos-are-walkmans-advertising; http:// youtu.be/JBEX_uXFMn8 “After dozing off by the pool in a tiny yellow bikini, Supermodel Candice Swanepoel dreams of a fabulous alternate life in which all of the uniformed maids carry pink packages and even the cats wear gems. But what’s most abnormal about the scene, from a new YouTube video created to promote fashion brand Juicy Couture, is that you can shop for the cat’s jewelry without leaving the page. (...) If you click one, the video pauses and a pop-up window gives you the option to visit that product page on the Juicy website--just clicks away from a purchase.” http://www.pinterest.com/katespadeny SALES

ASOS THE URBAN TOUR, COMPLETE THE LOOK, FASHION UP APP, ... SHARES SALES SALES

SUBSCRIBE DKNY SIGN-UP POP-UP

Levi’s FLIPBOARD MAGS & ADS SHARES

SHARES SALES SEARCH Net-à-porter THE EDIT magazine

Convert your audience into smarter, more loyal and MORE PROFITABLE CUSTOMERS. sQills, part of Sanoma 0032 (0)15 67 83 77 info@sqills.be Get content, get Image: http://www.fastcocreate.com/3021852/katespade-new-york-gives-the-banner-a-purpose-withthis-shoppable-video-ad; http://www.psfk.com/ 2013/11/shoppable-ad-kate-spade.html

Add a comment

Related presentations

Related pages

Content Manager (w/m) wanted! - Fashionchick.de

Content Planung und Endredaktion des Fashion Magazins; Koordination der Redaktions-Praktikanten; ... Praktikum Sales & Account Management bei Fashionchick
Read more

Fashion Jobs and Internships | FASHION NET

An abundance of hip jobs and internships on FASHION NET - the world's number one hub for fashion.
Read more

Content and Estate Sales Canada - Sell My Stuff Canada

Sell My Stuff Canada specializes in making your estate sale, content sale, moving sale, garage sale and junk removal as easy and stress free as possible.
Read more

Fashion Asia | ABC Content Sales

Fashion ASIA explores fashion, design, art and youth culture as fashion blogger Margaret Zhang and TV presenter Courtney Dober submerse themselves in the ...
Read more

Fashion advertising, men's magazines, and sex in ...

By treating the visual communication in “sex sells” fashion ads in men’s magazines as rhetoric, ... “sex sells” content mainly has
Read more

Sales Executive | SBH Fashion

International Sales Manager. CONTEMPORARY COMPANY SEEKING INTERNATIONAL SALES MANAGER. Europe and Middle East Accounts Preferred. Read More >
Read more

Sales Assistant | SBH Fashion

Sales Assistant. Advanced contemporary/emerging designer fashion company looking for a Sales Assistant to support the Account Executive in his/her day to ...
Read more

View all stores - Microsoft Store U.S.

See all the Microsoft retail store locations in Canada, Puerto Rico, and the United States.
Read more

Fashion Story

Fashion Story. 92,052 likes · 187 talking about this. #1 Fashion game on iPhone, iPad, iPod touch, Android devices, and the Kindle Fire!
Read more

Winter Sales | Up to 60% off on French Fashion, Toys and ...

Wordwide Shipping Delivery within 4 to 8 business days; 100% Secure payment SSL; 30 Days Return Policy; Customer service
Read more