Content rules overview and global readiness

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Information about Content rules overview and global readiness
Technology

Published on January 16, 2014

Author: contentrules

Source: slideshare.net

Description

Are you translating your content? Are you looking for ways to make your translations better, cheaper, and faster? Look no further. What you need is global-ready content.

It's a fact. If you fix your source content one time, prior to translation, your translations will be more accurate. They will also be less expensive. And your in-country reviewers will need to iterate with each translator far fewer times.

This presentation introduces Content Rules and describes our global readiness service and why you should care.

Introduction and Global Readiness Services Val Swisher Founder & CEO © 2014. Content Rules, Inc. All rights reserved.

Who Am I?  Founder and CEO of Content Rules  25+ years in content arena  Specialty areas:  Global content strategy  Terminology management  Content quality  Single-sourcing / XML / DITA  Finishing third book, “Global Content Strategy,” due out in 2014 © 2014. Content Rules, Inc. All rights reserved.

What is Content Rules?  Professional services firm specializing in: • Content strategy / Global content strategy • Content creation • Content quality / Global readiness     Based in Silicon Valley Founded in 1994 Acrolinx Authorized Services Provider Authorized provider of The Rockley Strategic Method™ © 2014. Content Rules, Inc. All rights reserved.

© 2014. Content Rules, Inc. All rights reserved.

A Definition Global readiness is the process of creating and optimizing content so that readers all over the world can grasp its meaning and intent. - Scott Abel  Most writers in the U.S. do not understand how to create global-ready content © 2014. Content Rules, Inc. All rights reserved.

Methods Of Handling Global Content  Translation  Localization  Transcreation © 2014. Content Rules, Inc. All rights reserved.

Methods Of Handling Global Content Translation Localization Transcreation The content stays the same The meaning stays the same Different content developed to meet business objectives Language Literal word-for -word translation of everything Translate the meaning of the words in a way that is culturally appropriate Developed in local language; English may be used as part of the brand vocabulary Images No change Change to fit local expectations / product needs Change to fit local expectations / product needs Layout No change Minimize changes Change to fit local expectations Brand Vocabulary No change No change Enhance and expand © 2014. Content Rules, Inc. All rights reserved.

Global Readiness  Focuses on:    Readability Grammar and style Content reuse  Ensures that content is understood by people who have English as a second language  Ensures that content is translatable  Eliminates culturally-insensitive visual elements © 2014. Content Rules, Inc. All rights reserved.

Translation and Global Readiness  Shorten time to translate  Improve translation accuracy  Increase success of machine translation  Decrease post-edit rework and costs  Increase readability for all languages, including English © 2014. Content Rules, Inc. All rights reserved.

Options? Fix the content before translation Fix it in 15 languages © 2014. Content Rules, Inc. All rights reserved.

Global Readiness 101 14 - 48% Off Translation Costs Reduce Word Count Increase Use of Identical Sentences Decrease Word Variability Reduce Sentence Length and Complexity Fix Translationspecific Word Usage Errors © 2014. Content Rules, Inc. All rights reserved.

Reduce Word Count Documents littered with wasteful phrases a great deal of much due to the fact that because 75% Word Count Reduction 80% Reduction © 2014. Content Rules, Inc. All rights reserved.

Wasteful Words Everywhere        a great deal of  much due to the fact that  because despite the fact that  although arrive at a conclusion  conclude we suggest that you use  use give careful consideration to  consider It can be seen that  - a great deal of  due to the fact that © 2014. Content Rules, Inc. All rights reserved.

Increase Sentence Reuse  The start date must be before the end date.  End date must be greater than or equal to start date.  End date must be equal to or later than the start date.  End date should be greater than start date.  The start date cannot be later than the end date.  Start date must be before end date.  Your end date must be after your start date.  Your start date must be before your end date.  The end date must be later than or the same as the start date.  The actual end date must be on or after the actual start date.  Please enter an end date that is later than or the same as the start date. © 2014. Content Rules, Inc. All rights reserved.

Decrease Word Variability “The weather outside is hot.” (But not to a team of writers…) © 2014. Content Rules, Inc. All rights reserved.

Decrease Word Variability The weather outside is...        baking blazing blistering boiling burning febrile feverish        fiery flaming heated hot humid like an oven on fire        ovenlike parching roasting scalding scorching searing sizzling        smoking steaming sultry sweltering torrid tropical very warm © 2014. Content Rules, Inc. All rights reserved.

Word Usage Errors  Slang, idioms, ambiguous words  Right vs. correct  “My word!”  Modal verbs  Split infinitives: “to boldly go”  Verb tenses  Dogs will always chase cats vs. Dogs always chase cats  Pronouns create gender issues  It was hot (what is hot? Male? Female?)  This creates a problem (what is this?) © 2014. Content Rules, Inc. All rights reserved.

Where to Start?  Training course “How to Write Using International English”  Download our eBook: “8 Simple Rules to Make Your Content Global-Ready Now!”  Global readiness evaluation  Work with your content using state of the art software and trained professionals © 2014. Content Rules, Inc. All rights reserved.

© 2014. Content Rules, Inc. All rights reserved.

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