Content monetizing and traffic increasing service for publishers - Traqli (by Newzmate, Inc.)

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Information about Content monetizing and traffic increasing service for publishers -...
Technology

Published on February 18, 2014

Author: AlexeiChapko

Source: slideshare.net

Description

Traqli (developed by Newzmate, Inc.) is a content recommendation service that helps publishers monetize content and increase loyalty of their visitors.

Monetize content and Drive traffic 1

What are news reading habits? Frequency of news reading? 3% 3% 16% 78% Do you check news updates? Daily Weekly 8% Yes No Don't spend time on news Just by recommendation from friends or colleagues 92% Based on internet survey made by Newzmate Inc. Sep 2013 with 8000 people 2

What people miss in news reading? Do you want to be notified about news specific updates? 29% Of course No, I don't need it 71% Based on internet survey made by Newzmate Inc. Sep 2013 with 8000 people 3

Publishers often miss quality traffic because they don’t have an effective way to inform their readers about important stories development 4

What is the best solution? What is the best notification way for you? 16% 6% 5% Emails None 73% Push notifications (mobile) The best way to follow news updates One button to follow the story and email digest with daily or weekly updates 14% 22% SMS (text) Based on internet survey made by Newzmate Inc. Sep 2013 with 8000 people 64% Separate news aggregation service with news following functionality No need to solve this problem 5

6

STEP 1 – User starts tracking news 7

STEP 2 – User gets a follow-up with story dev. 8

STEP 3 – Publisher increases loyal traffic 9

How it works? 10

Revenue models Sponsored content or native advertising Affiliated sales We share revenue with publisher from these revenue models to help monetize content 11

Value content advertising audience 12

How to implement? Start getting additional visits Register to get html code of the button* Provide us links to RSS feeds Analyze your content trends Generate revenue *traq.li is completely free For publishers and users. Now and forever 13

alexei@newzmate.com www.newzmate.com www.traq.li 14

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