Content Matters: Making Meaning on the Web

21 %
79 %
Information about Content Matters: Making Meaning on the Web
Marketing

Published on October 21, 2014

Author: radiofreegeorgy

Source: slideshare.net

Description

Presented at the HighEdWeb Crowdsource Summit, October 17, 2014, Portland, Ore.

1. Content Matters Making Meaning on the Web Georgy Cohen Crowdsource Summit #hewebcrowd https://www.flickr.com/photos/pocait/6866502621/sizes/l

2. I’m Georgy.

3. I’m Georgy. https://www.flickr.com/photos/50230936@N06/8732687161 My career path.

4. I’m Georgy. https://www.flickr.com/photos/carbonnyc/5241459773 One common thread.

5. I’m Georgy. What is content? https://www.flickr.com/photos/erix/6306715646 https://www.flickr.com/photos/carbonnyc/5241459773

6. Content is everywhere. https://www.flickr.com/photos/carbonnyc/5241459773

7. I’m Georgy. https://www.flickr.com/photos/robandstephanielevy/4616960925 It’s our framework for action. https://www.flickr.com/photos/carbonnyc/5241459773

8. I’m Georgy. https://www.flickr.com/photos/carbonnyc/5241459773 https://www.flickr.com/photos/scissorhands33/3430164569 Content guides us.

9. I’m Georgy. https://www.flickr.com/photos/carbonnyc/5241459773 What is content strategy? https://www.flickr.com/photos/saltygal/1289079855

10. I’m Georgy. “Check yo’self before you wreck yo’self.” https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773 ! ~ Ice Cube

11. I’m Georgy. https://www.flickr.com/photos/carbonnyc/5241459773 What is content strategy? https://www.flickr.com/photos/saltygal/1289079855

12. I’m Georgy. “Planning for the creation, delivery, and governance of useful, usable content.” ~ Kristina Halvorson https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

13. I’m Georgy. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

14. I’m Georgy. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

15. I’m Georgy. Content strategy makes things… https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773

16. Functional https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

17. Example via http://unhelpfulerrormessages.tumblr.com/ https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

18. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

19. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773 Example via http://designmodo.com/microcopy/

20. I’m Georgy. Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/ https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

21. Engaging

22. Engaging

23. Engaging

24. I’m Georgy. Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/ https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

25. I’m Georgy. Accessible https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

26. Accessibility I’m Georgy. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

27. I’m Georgy. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

28. I’m Georgy. Clear https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

29. I’m Georgy. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

30. I’m Georgy. Actionable Example via http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

31. I’m Georgy. Mobile https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

32. I’m Georgy. Example via http://alistapart.com/article/your-content-now-mobile https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

33. I’m Georgy. ClUarsiatbyle https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773

34. I’m Georgy. Clarity https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773

35. I’m Georgy. Meaningful https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

36. I’m Georgy. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

37. I’m Georgy. Readable https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

38. I’m Georgy. Durable https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

39. I’m Georgy. •Messaging •Information architecture •Content audit •Editorial calendar •Governance •Guidelines •Templates •Training •Measurement •Strategy …and so on. https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773

40. I’m Georgy. “Check yo self before you wreck yo self.” How can you become a content strategist? https://https://wwwww.flwic.flkirc.ckor.mco/pmh/opthoost/osasl/tcyagrablo/1n2n8y9c0/572948154559773 ! ~ Ice Cube

41. How I’m do you become a Georgy. content strategist? English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773 ! !

42. How I’m do you become a Georgy. content strategist? English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. ! (It doesn’t really matter.) https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773

43. How I’m do you become a Georgy. content strategist? https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773

44. I’m Georgy. Here’s the secret... https://www.flickr.com/photos/dennajones/2585692994

45. How I’m do you become a Georgy. content strategist? Care about the web. https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773 ! Care about content. Be an advocate for meaning.

46. https://www.flickr.com/photos/spam/5086168739/ Resources

47. How I’m do you become a Georgy. content strategist? https://www.flickr.com/photos/saltygal/1289079855 https://www.flickr.com/photos/carbonnyc/5241459773 Or…

48. I’m Georgy. https://www.flickr.com/photos/spam/5086168739/

49. I’m Georgy. linkedin.com/in/georgy https://www.flickr.com/photos/spam/5086168739/

50. I’m Georgy.

51. I’m Georgy. https://https://www.flicwkwr.cwo.flmic/pkhr.ocotoms/p1h3o51to9s0/8ca9r@boNn0n3y/c1/5328401448539070723 Thanks! @radiofreegeorgy

#hewebcrowd presentations

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Amazon.com: Content Matters: A Disciplinary Literacy ...

Buy Content Matters: ... In a climate where the term"literacy" is so ubiquitous that it has lost its meaning, ... Alexa Actionable Analytics for the Web:
Read more

Schedule - CrowdSource Summit

“Content Matters: Making Meaning on the Web ... In partnership with PDXWP and PDX Web and Design. Location: Red Lion Hotel on the River Jantzen Beach .
Read more

Matters | Define Matters at Dictionary.com

Examples from the Web for matters Expand. ... substance, content, material; character, education" ... Meaning "physical substance generally, ...
Read more

Content Matters

Occasional ruminations on the convergence of content and technology. ... Making the matter worse, ... Content Matters;
Read more

Content Synonyms, Content Antonyms | Thesaurus.com

noun essence, meaning. Synonyms ... make matters up; meet halfway; mitigate; mollify; patch things up; placate; ... Let it content thee, ...
Read more

[ARCHIVED CONTENT] UK Government Web Archive – The ...

... easy access to web ... UK Government Web Archive. This archived web content was captured on 22/02/2011 for permanent preservation in the ...
Read more

4 Reasons Your Website Content Matters as Much as (or more ...

4 Reasons Your Website Content Matters as ... 10.4 unique pieces of content before making a ... CONTENT MATTER? Words make the web ...
Read more

Contently - Content Marketing That Works

... and photographers, meaning you’ll have the perfect ... More than a content or marketing company. Contently was created by journalists and ...
Read more

A List Apart: For People Who Make Websites

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. A List Apart Menu. Home;
Read more