Published on November 8, 2013
Chief Content Officer Managing Editors Content Producers Content Creators ! 1. Build the collaboration
ﬁrst - then the structure.
2. Find the “pockets of
Chief Listening excellence” and build
Officers on them.
3. One house. One street
one neighborhood. ! !
The editorial calendar within… The editorial calendar within… ! The marketing calendar…. ! Within…
Master Calendar Channel Calendars
A good EC is more than just slotting random content into a datebook. ! Maps to the story, our personas, the engagement cycle and our overall goals. ! It gives us the ability to plan, react and keep on track with measurement. ! Collaboration tool for other members of the team.
Prioritized list of what/when/where you are publishing based on story map. ! Assigned Managing Editor / Content Creator. ! Dates - creation, due, ﬁnalize, legal, archive etc.. ! Metadata for insight and organization - could be personas, engagement cycle, legal etc.. !
Goals Can Be Set By Content by Persona Etc.. ! An integrated editorial calendar Enables you to see where the content marketing is, or isn’t having effect.
Eventbrite brings people together through live experiences. ... Class of 2016 Graduation & Year End ... San Diego Events; San Francisco Events; Seattle Events;
Internet Marketing- the University of San Francisco offers an online internet marketing ... must do more than simply produce great content ...
MasterClass is an online education company that creates classes with ... We're here to answer any questions you have about MasterClass or the classes we ...
Bayview is the sunniest neighborhood in San Francisco, home to 35,000 residents, nesting ospreys and some of the most urban, ...
San Francisco - California - US. ... May act as a proxy for business in decisions or recommendations. ... First-class leadership and influencing skills, ...
American Conservatory Theater nurtures the art of live ... Check out upcoming acting class schedules for the Young Conservatory and ... San Francisco , CA ...
Content Marketing Institute (CMI ... and leads that your content produces, but the content marketing team is still ... Master Class; ContentTech; Content ...
CMI Webinars. Content Marketing Institute Events. #CMWorld Twitter Chats. Want to discuss the latest trends in content marketing and get advice from some ...