Content Marketing Master Class - San Francisco: Act 5

33 %
67 %
Information about Content Marketing Master Class - San Francisco: Act 5

Published on November 8, 2013

Author: CMI

Source: slideshare.net

Description

We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.

Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.

So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?

The answer is content marketing.

More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.

Chief  Content   Officer Managing   Editors Content   Producers Content   Creators ! 1. Build the collaboration
 first - then the structure.
 2. Find the “pockets of
 Chief  Listening   excellence” and build
 Officers on them.
 3. One house. One street
 one neighborhood. ! !

The editorial calendar within…
 The editorial calendar within… ! The marketing calendar…. ! Within…

Master Calendar Channel Calendars

A good EC is more than just slotting random content into a datebook. ! Maps to the story, our personas, the engagement cycle and our overall goals. ! It gives us the ability to plan, react and keep on track with measurement. ! Collaboration tool for other members of the team.

Prioritized list of what/when/where you are publishing based on story map. ! Assigned Managing Editor / Content Creator. ! Dates - creation, due, finalize, legal, archive etc.. ! Metadata for insight and organization - could be personas, engagement cycle, legal etc.. !

Goals Can Be Set By Content by Persona Etc.. ! An integrated editorial calendar Enables you to see where the content
 marketing is, or isn’t having effect.

Add a comment

Related presentations

Related pages

Eventbrite - Discover Great Events or Create Your Own ...

Eventbrite brings people together through live experiences. ... Class of 2016 Graduation & Year End ... San Diego Events; San Francisco Events; Seattle Events;
Read more

Internet Marketing Certificate - Supply Chain | Internet ...

Internet Marketing- the University of San Francisco offers an online internet marketing ... must do more than simply produce great content ...
Read more

MasterClass Online Classes

MasterClass is an online education company that creates classes with ... We're here to answer any questions you have about MasterClass or the classes we ...
Read more

San Francisco Travel

Bayview is the sunniest neighborhood in San Francisco, home to 35,000 residents, nesting ospreys and some of the most urban, ...
Read more

Director, Product Management Job at Hotwire in San ...

San Francisco - California - US. ... May act as a proxy for business in decisions or recommendations. ... First-class leadership and influencing skills, ...
Read more

American Conservatory Theater - A.C.T. Homepage

American Conservatory Theater nurtures the art of live ... Check out upcoming acting class schedules for the Young Conservatory and ... San Francisco , CA ...
Read more

CMI: Content Marketing Strategy, Research, "How-To" Advice

Content Marketing Institute (CMI ... and leads that your content produces, but the content marketing team is still ... Master Class; ContentTech; Content ...
Read more

Content Marketing Events, Webinars

CMI Webinars. Content Marketing Institute Events. #CMWorld Twitter Chats. Want to discuss the latest trends in content marketing and get advice from some ...
Read more