Published on February 13, 2014
Content Marketing Lessons From Kevin Spacey Don’t Let Your Content Marketing Strategy Be a House of Cards
Kevin Spacey and content marketing? That seems like an unlikely pair, but there is much that Mr. Spacey can teach us. Enjoy this sage advice from Kevin Spacey and his characters we love (and some we love to hate). KS
“Over the years, I’ve been trying to build a relationship with an audience. I’ve tried to maintain as much of a low profile as I could so that those characters would emerge and their relationship with audiences would be protected.” ~ Kevin Spacey Lesson: Focus on your audience’s needs and interests, not your own. KS
“It’s okay. I wouldn’t remember me either.” ~ Lester Burnham, American Beauty Lesson: Too often marketers want to be as good as their competitors rather than clearly different. If you want to be memorable, you’re going to have to take some risks.
“Before you go out and change the world, you have to ask yourself, ‘What do you really want?’” ~ Buddy Ackerman, Swimming with Sharks Lesson: Start your content efforts by creating a documented content marketing strategy that includes audience personas, business goals, and a plan for measuring results.
“You try to do the best work that you can do to give audiences something that maybe they haven’t seen before and keep challenging yourself.” ~ Kevin Spacey Lesson: The best content marketers live in a state of mild anxiety and discomfort; they’re trying to accomplish things that haven’t been done before. KS
“Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention.” ~ John Doe, Seven Lesson: Create content that is so useful, valuable, or unique that your audience can’t help but pay attention (i.e., Youtility).
“You can’t win a marathon without putting some bandaids on your nipples!” ~ Dave Harken, Horrible Bosses Lesson: Don’t expect your content to generate returns right away. You need to make consistent, ongoing efforts. And never use the word “nipples” in conversation. Likely not brand relevant.
“I feel it’s a responsibility for anyone who breaks through a certain ceiling... to send the elevator back down and give others a helpful lift.” ~ Kevin Spacey Lesson: True thought leaders focus on guiding others, not advancing their own interests. KS
“If they can’t start a meeting without you, well, that’s a meeting worth going to, isn’t it? And that’s the only kind of meeting you should ever concern yourselves with.” ~ Buddy Ackerman, Swimming with Sharks Lesson: Choose content topics that allow you to lead the conversation and distinguish your brand. Take time to find your brand story.
“You can’t purchase loyalty, Raymond. Not the sort I have in mind. If you want to earn my loyalty then you have to offer yours in return. And if we can agree to that, well, you’re a man with imagination…” ~ Francis Underwood, House of Cards Lesson: Your competition is not your direct competitors. It’s ANYTHING that is taking your prospects’ attention. To put a spin on a Jay Baer quote: “Is your content more interesting than my wife?”
“And now try to follow me, because I’m gonna be moving in a kind of circular motion, so if you pay attention, there will be a point!” ~ Buddy Ackerman, Swimming with Sharks Lesson: You literally have seconds to capture your audience’s interest. Don’t blow it.
Kevin Spacey will be Closing Keynote at Content Marketing World 2014 September 8-11, 2014 Cleveland, OH, USA Early bird registration through 2/28/14. Register today! www.contentmarketingworld.com #CMWorld For more information on Content Marketing Institute, visit our website. KS
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