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Content Marketing - Keynote Speech at PUP Manila's Caliber 360

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Information about Content Marketing - Keynote Speech at PUP Manila's Caliber 360
Business-Finance

Published on March 4, 2014

Author: markdelgado

Source: authorstream.com

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PowerPoint Presentation: Freshmen Sophomores Juniors Seniors Marketing Students Non-Marketing Students PowerPoint Presentation: Loves watching TV ads? Expert in ignoring TV ads? Spends more time online? Spends more time in front of TV? Loves reading blogs? PowerPoint Presentation: WHAT IS CONTENT MARKETING? PowerPoint Presentation: Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. www.contentmarketinginstitute.com PowerPoint Presentation: Content Marketing’s purpose is to attract and retain customers by consistently  creating and curating relevant and valuable content  with the  intention of changing or enhancing consumer behavior .  www.contentmarketinginstitute.com PowerPoint Presentation: Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. www.copyblogger.com PowerPoint Presentation: Content Marketing is the art of communicating with your customers and prospects without selling. www.contentmarketinginstitute.com PowerPoint Presentation: SO WHAT IS NOT CONTENT MARKETING? Advertising PowerPoint Presentation: BUT WHY CONTENT MARKETING? PowerPoint Presentation: 1 . People had become experts in ignoring ads. PowerPoint Presentation: 2 . People love good content. PowerPoint Presentation: 3 . Google loves good content. PowerPoint Presentation: 4. Content Marketing builds credibility. PowerPoint Presentation: 5 . Content Marketing is subtle but strong. PowerPoint Presentation: 5 TIPS IN CREATING AN EFFECTIVE CONTENT MARKETING STRATEGY PLAN PowerPoint Presentation: 1. In your next campaign, seek to educate not just sell. PowerPoint Presentation: 2. Know what kind of content your customers want. Not what you want. PowerPoint Presentation: 3. Maximize the power of online in delivering sustainable content . PowerPoint Presentation: 4. Create a calendar for your content marketing plan. PowerPoint Presentation: 5. Say “no” to too much advertising. PowerPoint Presentation: 5 TIPS FOR STUDENTS TO TAKE ADVANTAGE OF THE CONTENT MARKETING PHENOMENON PowerPoint Presentation: 1 . Put up your blog. Share your thoughts to the world. PowerPoint Presentation: 2. Manage social media pages of your blog. PowerPoint Presentation: 3 . Get opportunities via LinkedIn. PowerPoint Presentation: 4. Gain experiences and additional income via online freelancing. PowerPoint Presentation: 1. 199Jobs.com 2. Elance.com ONLINE FREELANCING SITES 3. Odesk.com 4 . Freelancer.com PowerPoint Presentation: 5. Build your online portfolio and let your works speak for you. PowerPoint Presentation: 1. Content is king. 2. It’s not about you. PARTING WORDS 3. Success takes time even in the digital world. Persevere. PowerPoint Presentation: Let’s work together! Contact me via markjosephdelgado@ymail.com or 0917-838-7545.

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