Published on November 15, 2013
Content Marketing From Anywhere… Content Marketing Works Even from Armenia Including Armenia
Hi, my Name is Aram Harutyunyan I am from Gyumri, Armenia
My focus is… Getting New Customers
My company is here… Gyumri, Armenia
…I want to sell here
How do I ﬁnd new customers outside of Armenia?
I tried Not so great. Expensive too.
My Solution… Content Marketing
There are three goals in business
1. Get new customers ! 2. Sell something ! 3. Make proﬁt
Content Marketing! is about getting new customers by creating and distributing engaging information. Here is how YOU can do it.
Step 1 Select you distribution outlets. Our primary focus is on small businesses around the world, so our focus is on LinkedIn, Twitter, Slideshare and YouTube. Here are the preferred distribution platforms according to dazeinfo.com
Step 2 Choose your content format. We do content marketing to businesses who are looking for design services - so we create video, presentations, ebooks and animation.
Step 3 Start a Blog. The content you create should connect visitors to your blog. Then you convert them into new customers. Blog I know you are thinking this is old news. But if you do not have a blog, add one. You will get trafﬁc and customers. ! There is a reason it is the most popular. It is the best way to get new customers to your website. Visit our Blog
Blog There are thousands of articles on blogging so do some research on Google to ﬁnd out more. I have a few suggestions: 1. 2. 3. 4. 5. 6. Give readers a take-away Practice good SEO Don’t be self-promotional Stay on topic Post at least twice a month Get a guest writer to add value
Step 4 Create a Newsletter. There is more to marketing then just social media. Email marketing works and is the most cost effective way to connect with your customers. Newsletter Your customers will not go to your website on a regular basis to read your blog and many may miss it on social media. But they will NOT miss it in their email inbox. ! They will share the good content with their connections.
Step 5 Select your content platforms. Here are popular and FREE tools you can use to create your content. Presentations Video eBooks Infographics Slideshare Prezi YouTube Vimeo Issuu Scribid visual.ly Tableau
Slideshare One of the most effective platforms for content marketing is Slideshare.net, especially if you are looking for more business customers. 1. 18 million registered users 2. 60 million unique visitors a month 3. Highest increase in terms of usage in B-to-B, from 23% to 40%. 4. Highly compatible, for easy viewing on iPads, iPhones and Android devices. 5. Brings the world market to you.
Slideshare sample campaign How to promote Armenian IT Industry? iTechnology.am, Armenia’s leading IT magazine, wanted to extend their reach beyond traditional readers. ! So for their WordPress issue, we created a Slideshare presentation: View Here
Slideshare sample campaign Lessons Learned • • • • It was targeted to a community: WordPress Users. We shared on LinkedIn and Facebook groups. Many shares and re-tweets made by others made it go viral. Was featured on the Slideshare.net homepage, for extra exposure. Also built awareness in the Armenian community.
Slideshare sample campaign Beneﬁts • • • • • Over 188,000+ readers. Very engaging comments on many different websites. Global Exposure - readers from 22 different countries. Increased readership on iTechnology. Embedded in 22 other websites in giving it more exposure.
Video Video is a great way to narrate stories, impress your audience, persuade prospects and get new customers. 1. Video will be 55% of all internet trafﬁc by 2016. 2. Mobile video trafﬁc will increase by eighteen times by 2016 (from 2011). 3. YouTube is the #2 search engine on the internet behind Google. 4. Buyers are becoming increasingly inﬂuenced by video.
Animation & Video Examples Here are two examples of animated videos we have done to promote our services. If you would like more details about video, you can read our blog. Read about video or read about animation. Digital Pomegranate My Personal Example View on YouTube View on YouTube
Animation & Video Visual Marketing Tool • • • • Video is a great education tool because people are visual. Give the potential customers an insight into you business value. You should also embedded a call to action for the viewer which will create a response. Video - when done deftly - can turn concepts and intangible things into something concrete.
eBooks As a content marketing tactic. eBooks are best for businesses that need to communicate complex information in an easy, readable format. eBooks are growing in popularity as a form content marketing, especially among B2B marketers. According to the 2014 B2B Content Marketing Benchmarks Report, 34% are using eBooks as a content marketing tactic while 57% of B2B users consider eBooks to be an effective tactic to get new customers.
eBooks Lists, tips, and best practices with examples tend to be the most compelling eBook content formats. Here are the four beneﬁts of eBooks. 1. Establishes your company as a thought leader and inﬂuencer. 2. It is a perfect platform to repurpose content from your blog. 3. Provide PDF and embeddable versions of the eBook for easy sharing. 4. It is a great way to pull different content together to tell your story.
eBooks - sample campaign View on Issue View on Scribd CommPRO.biz, a leading marketing and PR publication wanted to ﬁnd new readers. They wished to repurpose many popular articled in an eBook to expand awareness and readership. We designed the all the graphics and layout design. • • Over 100,000+ Readers on different platforms. High preterition in Europe as eBook was downloaded from Issue to mobile devices for ofﬂine reading.
Innovative Design…Affordable Pricing Visit Our Website
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