Content marketing for banks and credit unions 101

50 %
50 %
Information about Content marketing for banks and credit unions 101
Finance

Published on February 14, 2014

Author: TruebridgeFinancialMarketing

Source: slideshare.net

Description

Learn the basics of content marketing in the financial services business.

Content Marketing for Banks and Credit Unions 101 |

Topics We’ll Cover, Questions We’ll Answer • Consumer Buying Behavior • What is Content Marketing? • Who Uses Content Marketing? • Why is it so important to financial institutions? • What kind of content is needed? (Examples) |

“People want to be taught not sold. When trust is the goal, companies should strive to sell by not selling.” Joe Pulizzi, Content Marketing Institute |

Consumer Buying Behavior 1. People are looking for easy to understand answers to help them make better decisions for the financial issues they face. 2. Research shows that 74% of consumers said they would buy from the one who provides it. |

Consumer Buying Behavior 3. This is especially true around life events when, according to Forrester Research, they are 43% more likely to buy a financial product. 4. If customers don’t get this content from their financial institution, they will get it from someone else. The competition is relentlessly doing so today. |

What is Content Marketing? • The marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage customers. • Doesn’t interrupt customers with sales messages they might not care about. It delivers content they actually want to engage with. |

|

Who Uses Content Marketing? • Content Marketing is not new • Home Depot / John Deere (1895) / Nike launched a jogging movement in 1966 by educating folks — not about jogging shoes, but rather on the overall benefits of jogging.* * Content Marketing Institute |

Move to Financial Services Old Barriers • Regulation • Can’t just hire writers as freelancers without compliance issues • Inside writers can be compliance controlled but are expensive * Content Marketing Institute |

Why is it so Important? • People are looking for easy to understand financial answers from someone they trust • Relevant content makes you the resource for the answers your customers want and enables you to initiate dialogues about more of your customers’ financial needs creating • more selling opportunities • more brand loyalty • Delivered in a very cost effective way by leveraging existing channels both online and in the branches |

What Kind of Content is Needed? Broad Relevant Under your brand Organized around life events |

What Kind of Content is Needed? • Easy to read and easy to understand , demystifying complex topics without jargon. • Professionally created and maintained for legal, tax, and regulatory changes. • Compliance reviewed including FINRA review letters for investment related content • Reviewed and approved by B/D compliance department • Expanded as needed to reflect changing rules and regulations |

In Summary • Your customers need help • They will buy from the one who provides it • You want it to be you, not the competition “We are living in a content-driven economy. You cannot survive in the banking space today without a content marketing strategy.” Jeff Pilcher, The Financial Brand |

Next Step To learn more about how Content Marketing can drive sales, register for a One on One Demo at www.truebridge.com |

About Us ● Twelve year old privately owned company ● Principals have spent a majority of their careers in the financial services and marketing industries ● Work with financial institutions of all sizes in helping them generate more sales through more channels Click to connect with us! |

Add a comment

Related presentations

Related pages

Content Marketing Guide Book for Banks and Credit Unions

Content Marketing for Banks and Credit Unions. ... Content marketing is misunderstood ... We simplify digital marketing so banks and credit unions will ...
Read more

101 Fun Marketing Ideas for Banks & Credit Unions

101 ways banks and credit unions can make ... 101 Fun Marketing Ideas for Banks & Credit ... 14 Terrific Credit Union Marketing ...
Read more

The 6 Cs of Content Marketing for Banks and Credit Unions

Content marketing involves creating and distributing relevant and valuable content to attract, engage and acquire consumers while driving ...
Read more

The 6 Cs of Content Marketing for Banks and Credit Unions

The 6 Cs of Content Marketing for Banks and Credit Unions. ... Banks and credit unions should be utilizing content marketing to provide target ...
Read more

Content Marketing for Banks and Credit Unions - Truebridge ...

Content Marketing for Banks and Credit Unions. Content marketing means providing consumers with helpful ... Content marketing is based on a similar ...
Read more

Financial Content Marketing for Banks and Credit Unions ...

Check out how the Truebridge Content Marketing System ... Financial Content Marketing for Banks and Credit Unions ... Bank Marketing With Data ...
Read more

MEMBER EDUCATION VIDEO SERIES FOR CREDIT UNIONS

» Credit Union 101: Advantages vs. Banks, ... turnkey video solution that amplifies your credit union’s content marketing strategy. The series includes:
Read more

7 Content Marketing Questions Banks and Credit Unions Must ...

Content marketing can help your bank or credit union tell stories ... are a good test to see if your bank or credit union is ready to use content ...
Read more

Content Marketing for Banks and Credit Unions - Truebridge ...

Home » Blog » Content Marketing for Banks and Credit Unions. Subscribe to Our Blog. ... Content marketing means providing consumers with helpful ...
Read more

Marketing Tips, Techniques and Tools for Credit Unions ...

Marketing Tips, Techniques and Tools for Credit Unions with Limited Resources ... for the YouTube Channel or blog posts for content marketing.
Read more