Content Marketing: Document Industry

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Information about Content Marketing: Document Industry
Business-Finance

Published on May 26, 2010

Author: PMCmike

Source: authorstream.com

Slide 1: Copyright 2010 Print/Mail Consultants Content MarketingforDocument Industry Vendors Mike PorterPrint/Mail Consultants mporter@printmailconsultants.com Advance to next slide when you hear the chime Slide 2: Copyright 2010 Print/Mail Consultants What exactly IS Content Marketing? (and why should you care?) Advance to next slide when you hear the chime Slide 3: Copyright 2010 Print/Mail Consultants Content marketing is the practice of using what you know about your target customer’s issues and challenges to provide them with information they find to be of value. Advance to next slide when you hear the chime Slide 4: Copyright 2010 Print/Mail Consultants What Problems Can Content Marketing Solve? Advance to next slide when you hear the chime Slide 5: Copyright 2010 Print/Mail Consultants High cost of sales lead development Inability to compete with larger rivals Insufficient market exposure Small advertising budgets Advance to next slide when you hear the chime Slide 6: Copyright 2010 Print/Mail Consultants Magazine articles Newsletters Blogs Customer case studies White papers Social networking Quizzes & surveys Some Popular Forms of Branded Content Advance to next slide when you hear the chime Slide 7: Copyright 2010 Print/Mail Consultants Content Marketing helps you become: Recognized as an expert/thought leader Established as a trusted source of information & advice Validated as a legitimate provider of goods or services Advance to next slide when you hear the chime Slide 8: Copyright 2010 Print/Mail Consultants Why is that important? Cuts through advertising clutter Allows smaller companies to compete Improves search engine page ranking Helps you attract desirable employees and partners Advance to next slide when you hear the chime Slide 9: Copyright 2010 Print/Mail Consultants More reasons: Gets you on the short list of solutions providers more often Makes it easy for customers to buy from you Advance to next slide when you hear the chime Slide 10: Copyright 2010 Print/Mail Consultants Just writing articles? That sounds pretty easy! No one doubts your ability to generate valuable content on topics of interest to your industry. But be sure to address two major obstacles most companies face… Advance to next slide when you hear the chime Slide 11: Copyright 2010 Print/Mail Consultants Talent Do you have the ability to clearly communicate your thoughts in writing? Are you good with punctuation, grammar, and word usage? Can you be concise? Can you maintain a customer’s point of view? Advance to next slide when you hear the chime Slide 12: Copyright 2010 Print/Mail Consultants Time Can you commit to churning out interesting and informative content on a consistent basis? Do you have the bandwidth to constantly manage content over multiple channels? Advance to next slide when you hear the chime Slide 13: Copyright 2010 Print/Mail Consultants B2B buyers do extensive research on their own, before they ever consider talking with a sales representative. If prospects are not already familiar with your products, and you don’t show up in their keyword search results, youmay never even know they werein the market - until it’s too late! Advance to next slide when you hear the chime Slide 14: Copyright 2010 Print/Mail Consultants The key is to get started soon. If your competition gets a head start, even if the effort is not very good, it is very difficult to catch up. Advance to next slide when you hear the chime Slide 15: Copyright 2010 Print/Mail Consultants Keys to a Successful Content Marketing Strategy Develop a plan – at least 6 months of activity Clearly understand the challenges faced by your prospects Become known as a trusted source of information Establish a persona or a consistent image Use communication channels frequented by prospects Consistently publish and always meet your deadlines Advance to next slide when you hear the chime Slide 16: Copyright 2010 Print/Mail Consultants For more details, visit the Writing Services page at:www.printmailconsultants.comto download the free report – Content Marketing forDocument Industry Vendors

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