Content Engineering at Nikon: How They Do That

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Information about Content Engineering at Nikon: How They Do That
Technology

Published on March 6, 2014

Author: IntelligentContent

Source: slideshare.net

Feb 2014

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“Lifelong, one-to-one relationships in real time with every person in the world.” Marc Pritchard: global marketing and brand building officer, P&G 3

Massive media fragmentation dilutes the value of each touch point. 4

~650,000,000 websites 5

Tumblr: 100,000,000 blog posts per day 12,100,000,000 page views per month 6

The story is alive… 7

Content is the new marketing currency. 8

Content is not just a creative problem … 9

…It has become an engineering problem. 10

81% of large organization now have a marketing technologists on staff. Source: Gartner 2014 11

CMO’s will outspend CIO’s on information technology by 2017 Source: Gartner 2013 12

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Systems Architecture Presentation Personalization Templates & Controls Syndication and Reuse 16

Systems Architecture 17

Translations iPhone App Mobile site Web site Locales Web sites (partners) CMS / LS Corporate Amazon Search/ Solr CMS / TS Agencies DAM Commerce Engine Support Site SSO Ratings & Reviews 18 Internal CMS Users Internal Content Author External Content Provider

Presentation 19

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  File cache handling & edge servers  21 Lazy load for images Enhanced deployment & syndication process

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Personalization 25

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Templates and Controls 29

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Syndication and Reuse 32

Translations iPhone App Mobile site Web site Locales Web sites (partners) CMS / LS Corporate Amazon Search/ Solr CMS / TS Agencies DAM Commerce Engine Support Site SSO Ratings & Reviews 33 Internal CMS Users Internal Content Author External Content Provider

Translations iPhone App Mobile site Web site Locales Web sites (partners) CMS / LS Corporate Amazon Search/ Solr CMS / TS Agencies DAM Commerce Engine Support Site SSO Ratings & Reviews 34 Internal CMS Users Internal Content Author External Content Provider

Translations iPhone App Mobile site Web site Locales Web sites (partners) CMS / LS Corporate Amazon Search/ Solr CMS / TS Agencies DAM Commerce Engine Support Site SSO Ratings & Reviews 35 Internal CMS Users Internal Content Author External Content Provider

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So What? 37

63% increase in average time spent on site 38

36% increase in visits that include a product page 39

17th Annual Webby Awards, Official Honoree, Best Practices Gold, American Business Awards, Best Software Programming/Design Electronics Standard of Excellence WebAward 40

The Role of Content is Profound The Technology Considerations Significant Content Engineering brings a content lens to engineering…and an engineering lens to content. Nikon is one of many brands succeeding in this realm…with the right approach and team, you will too. 41

Questions? 42

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