Content Curation and Social Sharing - Systems and tools to keep you sane

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Information about Content Curation and Social Sharing - Systems and tools to keep you sane
Marketing

Published on March 4, 2014

Author: chelsead

Source: slideshare.net

Description

Systems and automation tools to help you stay organized and strategic in the world of social media.

Content Curation and Social Sharing { Systems and tools to keep you sane Chelsea Duran Online Marketing and Community Manager Canopy Management @chelsead, @winesisterhood

In just a few hours a week, you can set yourself up for success all month long. Most important question: What are your goals?

Cascading content Start at home (blog, website)  Content flows to:  Facebook  Twitter  Pinterest  LinkedIn 

The Content Mix 10-15% entertainment and/or personality  50-60% valuable tips and immediately useful information  10-15% weighty reference and higher value content your readers will come back to  5-15% content that builds relationships with others in your field  5% selling and promotional content  *Source: Internet Marketing for Smart People by Sonia Simone of Copyblogger

Use a content grid to stay organized and strategic Date Day Post Type Image Message Time 3/3 M Newsletter Folder>File.jpg Sign up for emails! 9:30am 3/4 Tu Blog Post Folder>File.jpg Read my latest post… 2pm 3/5 W Entertain Folder>File.jpg Love this helpful article noon 3/6 Th Event Folder>File.jpg Join me at… 3pm 3/7 F Product Folder>File.jpg What I do… 6pm

The Power of Habit  When you create a blog post make it a habit to write:  A Facebook Post  A Tweet  A Pin

The Magic of Automation Facebook post scheduler  Twitter tools: Hootsuite, Tweetdeck, Buffer  Other tools: IFTTT (use carefully!) 

How do you know what’s working?  Analytics!  Facebook Insights  Google Analytics  Hootsuite reports

Content is everywhere  Don’t forget about: Old blog posts  Articles you’ve written for other publications  Photos  Interesting articles 

Need help? Email me at duran.chelsea@gmail.com  Twitter: @chelsead 

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