Content Cross-promotion

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Information about Content Cross-promotion

Published on April 21, 2008

Author: jcberk



Classify your cross-linking strategy. People first finds your content because someone else links to you, but they find the rest of your content because you link to yourself. This presentation suggests classifying cross-linking strategies as nebulas, asteroids, solar systems, black holes, or constellations.

Content Cross-Promotion PodCamp DC, 4/19/2008 Jennifer Berk

Once... ... your content was on your website. • Maybe you had a list there of stories published elsewhere. • Maybe you created a photo gallery, by hand or with software you installed. Now...

Darren Barefoot’s image of the Social Media Starfish (Robert Scoble)

That’s a lot of arms for a starfish.

And really it’s worse (better?) than that.

Peter Corbett’s Social Media Ecology

So where’s my content? Um. Everywhere?

Loic Le Meur’s social map – all the applications he uses

How do people first find my content? Someone links to you.

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