Published on October 5, 2013
Content Creation for Boring and Regulated Industries Presented by: Nico Miceli | @NicoMiceli about.me/nicomiceli @nicomiceli
Content is king • Yeah we get it! • But do you have content that is getting you links? @nicomiceli
This Is Content @nicomiceli
This Is a Linkable Asset @nicomiceli
Do you have Linkable Assets besides just content? @nicomiceli
It’s sometimes difficult! Let’s go on a journey and look at it differently @nicomiceli
Excuse #1 “There isn’t much cool stuff in my industry” @nicomiceli
• Think about your product – What are the things related and associated to it? – Are there any emotions or feelings that come out of it? – What facts can you think off? – What are your customers, customers interested in? – What are the effects of it? @nicomiceli
Lets Talk Office Supplies @nicomiceli
Lets Talk Office Supplies B2B @nicomiceli
Lets Talk Office Supplies B2B @nicomiceli
How do we think about linkable assets? • Lets ask the people @nicomiceli All in one scrapper bit.ly/nico-content-tips
Reddit OFFICE HACKS! @nicomiceli
“Binder Clips” @nicomiceli
Keep going! • The top 100 office hacks • Best sharpie art • Other uses for dry erase markers • Be the resource that people go to • But… make it different than what’s out there! @nicomiceli
HALT! Serious Time! • Red Tape! – Lots of red tape • Regulated industries • Legal Dept • Steps of approval @nicomiceli
No more fun? • Now it’s stricter • You can’t use crazy ideas • But you can use DATA! • You can use the resources you have • And you can make it look nice @nicomiceli
Let’s talk Finance @nicomiceli
Let’s talk Finance
Let’s talk Finance Ups Downs
Finance Industry @nicomiceli
Biggest increase @nicomiceli
“People want to know about the stock market... So Tell them!” @nicomiceli
Lets get deeper in Data • The World Fact Book • data.gov • World Bank • International Monetary Fund • State Agency Databases • US Government Printing Office (GPO) • Social Security Death Index • City-Data.com • Census.gov • Bls.gov @nicomiceli URLs Here: bit.ly/nico-content-tips
So what do I do with it? @nicomiceli
Turn that data into a Fusion Table! • Create interactive embeddable charts • Overlay any data on a map • Update the data whenever you want @nicomiceli
What should you build? • Search and find out what questions are being asked? – Create something people will want to use – Create a resource @nicomiceli
Keep thinking! What will overlay on a map? @nicomiceli
•Crime •Income •Places of interest •Employment Rates • High way speed limits • City cleanliness • Historical events • Public court data @nicomiceli Example Data Sets here: bit.ly/nico-content-tips
Want studies backed by credible sources? ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease [key word] ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease car accidents @nicomiceli Other query Ideas here: bit.ly/nico-content-tips
“Ehhh That’s not my target audience” @nicomiceli
The Mindset • Your clients are thinking about the target audience • We are thinking how to increase internet presence and get more people - real people to talk about you @nicomiceli
Widening your audience will widen your target audience @nicomiceli
@nicomiceli Extra Proof?
Who made that? • 439 Linking Root Domains • PA 67 • College Lead Gen Site! • medicalbillingandcoding.org @nicomiceli
Who made that? • PA 77 • 80 Linking Route Domains • A Travel Site! • www.thomson.co.uk @nicomiceli Other Examples here bit.ly/nico-content-tips
Remember… Find out what people want around your industry & want to know about your industry @nicomiceli
But don’t… @nicomiceli
Don’t think Promotion Think Presence @nicomiceli
Thanks! Nico Miceli Twitter @NicoMiceli About.me/nicomiceli bit.ly/nico-content-tips @nicomiceli
Innovative Pubcon Open Mic Track Features Fresh Session ... during Pubcon Las Vegas 2012 on ... "Content Creation For Boring And Regulated ...
Great article! Clear, concise, quality content for regulated industries such as financial, legal and medical industries is a must along with an established ...
What to Do When You Need Boring Content to Rank ... Insurance content by it's very nature is boring and being in a regulated industry, ... Nice presentation.
Most corporate content is flat out boring. ... has some excellent advice to share in advance of her presentation at Content ... (Content Creation ...
You have substantial experience in the tech industry and with ... your Content Marketing World presentation that ... content creation for marketing ...
All small volume consumers are to be shifted to the new rate structure by the end of 2012. ... Deregulation of the air industry ... regulated industries ...