Published on October 5, 2013
Content Creation for Boring and Regulated Industries Presented by: Nico Miceli | @NicoMiceli about.me/nicomiceli @nicomiceli
Content is king • Yeah we get it! • But do you have content that is getting you links? @nicomiceli
This Is Content @nicomiceli
This Is a Linkable Asset @nicomiceli
Do you have Linkable Assets besides just content? @nicomiceli
It’s sometimes difficult! Let’s go on a journey and look at it differently @nicomiceli
Excuse #1 “There isn’t much cool stuff in my industry” @nicomiceli
• Think about your product – What are the things related and associated to it? – Are there any emotions or feelings that come out of it? – What facts can you think off? – What are your customers, customers interested in? – What are the effects of it? @nicomiceli
Lets Talk Office Supplies @nicomiceli
Lets Talk Office Supplies B2B @nicomiceli
Lets Talk Office Supplies B2B @nicomiceli
How do we think about linkable assets? • Lets ask the people @nicomiceli All in one scrapper bit.ly/nico-content-tips
Reddit OFFICE HACKS! @nicomiceli
“Binder Clips” @nicomiceli
Keep going! • The top 100 office hacks • Best sharpie art • Other uses for dry erase markers • Be the resource that people go to • But… make it different than what’s out there! @nicomiceli
HALT! Serious Time! • Red Tape! – Lots of red tape • Regulated industries • Legal Dept • Steps of approval @nicomiceli
No more fun? • Now it’s stricter • You can’t use crazy ideas • But you can use DATA! • You can use the resources you have • And you can make it look nice @nicomiceli
Let’s talk Finance @nicomiceli
Let’s talk Finance
Let’s talk Finance Ups Downs
Finance Industry @nicomiceli
Biggest increase @nicomiceli
“People want to know about the stock market... So Tell them!” @nicomiceli
Lets get deeper in Data • The World Fact Book • data.gov • World Bank • International Monetary Fund • State Agency Databases • US Government Printing Office (GPO) • Social Security Death Index • City-Data.com • Census.gov • Bls.gov @nicomiceli URLs Here: bit.ly/nico-content-tips
So what do I do with it? @nicomiceli
Turn that data into a Fusion Table! • Create interactive embeddable charts • Overlay any data on a map • Update the data whenever you want @nicomiceli
What should you build? • Search and find out what questions are being asked? – Create something people will want to use – Create a resource @nicomiceli
Keep thinking! What will overlay on a map? @nicomiceli
•Crime •Income •Places of interest •Employment Rates • High way speed limits • City cleanliness • Historical events • Public court data @nicomiceli Example Data Sets here: bit.ly/nico-content-tips
Want studies backed by credible sources? ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease [key word] ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease car accidents @nicomiceli Other query Ideas here: bit.ly/nico-content-tips
“Ehhh That’s not my target audience” @nicomiceli
The Mindset • Your clients are thinking about the target audience • We are thinking how to increase internet presence and get more people - real people to talk about you @nicomiceli
Widening your audience will widen your target audience @nicomiceli
@nicomiceli Extra Proof?
Who made that? • 439 Linking Root Domains • PA 67 • College Lead Gen Site! • medicalbillingandcoding.org @nicomiceli
Who made that? • PA 77 • 80 Linking Route Domains • A Travel Site! • www.thomson.co.uk @nicomiceli Other Examples here bit.ly/nico-content-tips
Remember… Find out what people want around your industry & want to know about your industry @nicomiceli
But don’t… @nicomiceli
Don’t think Promotion Think Presence @nicomiceli
Thanks! Nico Miceli Twitter @NicoMiceli About.me/nicomiceli bit.ly/nico-content-tips @nicomiceli
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