Consumer Snapshot - January 2016

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Information about Consumer Snapshot - January 2016

Published on January 18, 2016

Author: prosperbusinessdev

Source: slideshare.net

1. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com January 2016 Consumer Snapshot

2. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. January 2016 state of the consumer

3. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment consumer sentiment m/m, confidence drops nearly four points to 42.5% who are confident/very confident in the economy very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics this month’s reading represents a 15% decline from Jan-15 (50.1%) as well as a 13 month low 50.1% 50.5% 42.5% 38% 40% 42% 44% 46% 48% 50% 52%

4. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics historical perspective Jan-16 breaks the three year January trend of increasing sentiment consumer sentiment m/m, confidence drops nearly four points to 42.5% who are confident/very confident in the economy this month’s reading represents a 15% decline from Jan-15 (50.1%) as well as a 13 month low 43.2% 50.1% 42.5% 0% 10% 20% 30% 40% 50% 60% while Jan-16 remains elevated from recession- era sentiment, it falls 15% below pre-recession Jan -07

5. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases despite the decline in confidence this month, practical purchase intentions hold steady m/m focus on needs however, consumers’ focus on needs over wants when spending sharpens this month, increasing 2+ points from December Source: Prosper Insights & Analytics in January, 36.2% assert that they’ve become more practical with purchasing, resting just below the 13 month average (38.0%) currently, 42.5% are focusing on just what they need when at the store, tracking just under the 13 month average (44.1%) 39.7% 36.2% 46.1% 42.5% 30% 32% 34% 36% 38% 40% 42% 44% 46% 48% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT

6. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® state of the consumer economic outlook falters with confidence wilting in the New Year, consumers who are optimistic for an economic rebound decrease 5% y/y to 35.4% Source: Prosper Insights & Analytics do you think the economy will ever rebound to what it was before the recent* economic crisis? {adults 18+} *2010 - 2014: “current” economic crisis the largest proportion of consumers (38.9%) isn’t sure what to think about a rebound, rising to a seven year high the good news: fewer are pessimistic about a rebound (25.7%), dropping to a new low 35.4% 25.7% 38.9% 20% 25% 30% 35% 40% 45% Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Yes No Not sure

7. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® state of the consumer Source: Prosper Insights & Analytics do you think the recent* economic crisis will impact your lifestyle over the next 5 years in any of the following ways? (top 5) {adults 18+} *2010 - 2014: “current” economic crisis look for cautious consumerism to continue while most top 5 financial “fixes” have eased compared to 2015 and 2010, 3 out of 4 consumers indicate that the economy will impact their lifestyle into 2021 economic outlook falters the largest proportion of consumers (38.9%) isn’t sure what to think about a rebound, rising to a seven year high the good news: fewer are pessimistic about a rebound (25.7%), dropping to a new low 0% 20% 40% 60% I will try to stick to a budget I will consider each purchase more carefully I will be more price conscious when buying clothing and food I will not incur a large credit card debt I will spend less dining out Jan-10 Jan-15 Jan-16 with confidence wilting in the New Year, consumers who are optimistic for an economic rebound decrease 5% y/y to 35.4%

8. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com

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