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Consumer Snapshot - February 2014

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Information about Consumer Snapshot - February 2014
Marketing

Published on February 18, 2014

Author: prosperbusinessdev

Source: slideshare.net

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Consumer Snapshot february 2014 www.ProsperDiscovery.com

february 2014 sentiment strategy shopper security Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. www.ProsperDiscovery.com © 2014, Prosper®

sentiment very confident/confident in chances for a strong economy {adults 1 8+} consumer confidence 45% 43.2% 40% 35% New Year optimism falls in February, with 38.2% confident/very confident in chances for a strong economy 38.2% 38.0% 30% 28.3% 13 month summary current reading ends three consecutive months of increase for this indicator, settling back into the high 30% zone that’s very familiar to consumers 25% 20% Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2014, Prosper®

sentiment very confident/confident in chances for a strong economy {adults 1 8+} consumer confidence 60% New Year optimism falls in February, with 38.2% confident/very confident in chances for a strong economy 50% 40% 13 month summary current reading ends three consecutive months of increase for this indicator, settling back into the high 30% zone that’s very familiar to consumers 30% 20% the new normal? confidence has certainly picked up since the recession, but fails to come close to pre-recession sentiment (Feb-07 = 53.2%) 10% 0% Feb-07 Feb-08 Feb-09 Feb-10 Feb-11 Feb-12 Feb-13 Feb-14 Source: Monthly Consumer Survey sentiment seems to be stuck in a holding pattern, signaling cautious, budget-minded spending www.ProsperDiscovery.com © 2014, Prosper®

strategy practicality & focus on needs {adults 1 8+} 60% 55% practicality perks up 51.8% 50.7% 50% year-over-year, pragmatic purchase intentions are up slightly 45% 40% practicality toward purchasing (44.4%) increases nearly 3 points from January (41.8%) 44.4% 43.0% focus on necessities sharpens as well… more than half (51.8%) narrow in on just whey they need when at the store, rising two points from January (49.6%) and up slightly compared to Feb-1 (50.7%) 3 35% 30% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2014, Prosper®

strategy financial plans over the next 3 months {adults 1 8+} Feb-12 Feb-13 practicality perks up Feb-14 practicality toward purchasing (44.4%) increases nearly 3 points from January (41.8%) Pay down debt 38.4% year-over-year, pragmatic purchase intentions are up slightly focus on necessities sharpens as well… more than half (51.8%) narrow in on just whey they need when at the store, rising two points from January (49.6%) and up slightly compared to Feb-1 (50.7%) 3 Decrease overall spending 32.9% saving, not spending? Increase savings plans increase savings (32.3%) and pay down debt (38.4%) reach highest levels since early 2009 32.3% 0% 10% 20% 30% 40% 50% Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2014, Prosper®

shopper security shopper security score {adults 1 8+} Amazon 1 75.6 Prosper Shopper Security Score® Best Buy monitors level of confidence in personal and financial security when making purchases at select national retailers Walmart score is indexed to the group average for adults 1 8+ (pegged at 100.0) 100.4 Amazon.com garners most confidence Kohl's department stores seem to score lower on average Macy's Walmart vs. Target = no contest JCPenney Target on For bes … 58.4 0.0 50.0 100.0 150.0 200.0 Amazon Sets The Standard For Shopper Security While Target Struggles Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2014, Prosper®

thanks visit ConsumerSnapshot.com access: ______________________to Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com Messier 82 image source www.ProsperDiscovery.com © 2014, Prosper®

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