Published on February 27, 2014
TRANSPARENCY WILL NO LONGER BE AN OPTION John G. Keogh President & Principal Advisor Shantalla Inc. Toronto, Hong Kong & Viet Nam
Transparency will not be an option because; • The regulatory system is driving new rules and regulations... • FSMA, EU 1169/2011, California Transparency in Supply Chains Act (2010), WCO single window • The food chain is global… and complex ! • Food safety incidents at the ingredient level can have severe consequences • Tech savvy consumers driving demand for information • there is a gap between consumer expectations and ability to deliver ! • Global sourcing is complex and carries risk… • 2 driving the need for best practices and community based capacity building
Transparency will not be an option The Food Chain is global…and complex !
Transparency will not be an option The Regulatory system is driving new rules and regulations…focus is beyond food safety Transparency is vital to the 4 pillars of the Global Food System
“There is no market for unsafe food – underpinning consumer confidence with transparent supply chains and science-based decision making is the only way forward in global food trade” Prof. Alan Reilly, CEO, Food Safety Authority of Ireland © FSAI
TRANSPARENCY WILL NOT BE AN OPTION CONSUMER PRESSURES: 24 X 7 X ALWAYS ON…..
The Source of information has moved from the package or 800# to an app that uses a scanned barcode Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft
Tesco (Korea) Ocado (UK) Peapod (US) Delhaize (Belgium) 8 Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft Source: Pop-Up pictures: GS1
9 Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft
Transparency will not be an option Reality check….there is a gap !
THE OPPORTUNITY: FOCUS ON TRANSPARENCY THAT CAN DRIVE BRAND VALUE
Transparency will not be an option Next Generation Strategy – Value Transparency But….a focus on staying in business will not drive growth or encourage investments beyond the minimum requirements… Value Transparency FOCUS: Staying in Business TODAY Compliance Transparency FOCUS: Increase Value Regulatory Compliance Supply Chain Transparency Risk Reduction Branding & Marketing
Transparency will not be an option In Summary… • The supply chain is global and complex… • think beyond food safety to value transparency • Transparency is an enabler of trust… • think brand value and differentiation • Transparency will not be a option… • think consumer and digital • Be part of it rather than subject to it… • think shareholder value and take leadership
Value Transparency Supply Chain Transparency: what may seem impossible is often just DIFFICULT !
THANK YOU John G. Keogh President & Principal Advisor Shantalla Inc.
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