Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation

67 %
33 %
Information about Consumer Confidence in Food Safety -- National Cattlemen’s Beef...
Health & Medicine

Published on November 5, 2008

Author: restaurantdotorg

Source: slideshare.net

Description

From Food Safety in the 21st Century Marketplace: Best Practices Throughout the Supply Chain, http://www.restaurant.org/events/foodsafety.

Consumer Confidence in Food Safety Mandy Carr, Ph.D. Executive Director, Beef Safety Research National Cattlemen’s Beef Association

Safety Research Consumer Confidence Consumer Attitudes & Behaviors Beef Industry Food Safety Council (BIFSCo) Foodservice Retail Beef Production Farm Fork

What Influences Consumer Confidence? “ Back to ‘The Jungle?’” editorial 10/2/2007 “ Giving state agriculture departments responsibility for inspecting meat sold across state lines would be a step backward. It would introduce an element of inconsistency from state to state, erode consumer safeguards and undermine public confidence in the safety of the American food supply.” “ Bill would reduce meat inspections” 10/2/2007 “ As one of the largest meat recalls in history unfolds, Congress is considering legislation that would reduce required federal inspections for meat that is produced by small companies and then shipped to another state.”

Consumers Remember Recalls SOURCE: IPSOS – July, 2008

Consumers Remember Recalls Consumers remember specific recalled products in the news SOURCE: IPSOS – July, 2008

Consumers React to Safety News “ A” or “B” Grade for Ground Beef Safety Largest Ground Beef Recall Large Ground Beef Recall First U.S. BSE Case

Consumer Attitudes & Behaviors Q: What is the safe internal temperature for ground beef? 10/07 4/08 <160° 16% 10% 160° 13% 11% 161°-170° 8% 6% >170° 32% 27% Not sure 32% 45%

Few Consumers Use Thermometers Rate of thermometer use… October 2007 data

Consumers Preference for Doneness Oct. 2007 data

Research (in home, focus groups) revealed consumers like safety message WITH quality message Interest in serving a burger that provides a great eating experience AND is safe for their family and guests

Research (in home, focus groups) revealed consumers like safety message WITH quality message

Interest in serving a burger that provides a great eating experience AND is safe for their family and guests

Educating Consumers on Safety The industry, chefs and magazines are credible sources www.safeandsavory160.com

The industry, chefs and magazines are credible sources

www.safeandsavory160.com

 

1992 1994 1996 2002 1998 2000 2004 2008 Video of BPs Carcass microbial mapping Founding of BIFSCo Steam/thermal pasteurization Acidified sodium chlorite Steam vacuum Organic acid wash Safety Research Program 2006 Best Practice evolution and Safety Summits 1990 Hide wash Cattle washing Vaccine Sodium chlorate On farm ecology Neomycin Direct fed microbials Transportation and lairage

Beef Industry Food Safety Council Vision Developing industry-wide, science-based strategies to solve food safety problems Address by identifying & prioritizing research from farm to table Develop programs to help industry segments operate in today's business environment Speak with one voice in seeking regulatory and legislative solutions Develop & implement industry information programs to assist in the transfer of technology into the market place

Vision

Developing industry-wide, science-based strategies to solve food safety problems

Address by identifying & prioritizing research from farm to table

Develop programs to help industry segments operate in today's business environment

Speak with one voice in seeking regulatory and legislative solutions

Develop & implement industry information programs to assist in the transfer of technology into the market place

Best Practice Documents Pre-Harvest Slaughter Holding Tested Products Tenderizing/Enhancing of Whole Muscle Cuts Processing Raw Ground Beef Products Foodservice Retailers Producing Raw Ground Beef Best Practices for Using Microbiological Sampling http://www.bifsco.org/BestPractices.aspx

Pre-Harvest

Slaughter

Holding Tested Products

Tenderizing/Enhancing of Whole Muscle Cuts

Processing Raw Ground Beef Products

Foodservice

Retailers Producing Raw Ground Beef

Best Practices for Using Microbiological Sampling

http://www.bifsco.org/BestPractices.aspx

 

Add a comment

Related presentations

Related pages

NATIONAL CATTLEMEN'S BEEF ASSOCIATION

NATIONAL CATTLEMEN'S BEEF ASSOCIATION ... Food Safety and Inspection ... Presentation of the facts in a misleading manner disrupts consumer confidence and
Read more

Protecting Consumer Confidence in U.S. Beef: A Success ...

Planning Research Protecting Consumer Confidence in U.S. Beef: A Success Story Program Evaluation Added focus on scientific spokesperson Developed message ...
Read more

Consumer Beef Safety Perceptions and Education Summary

National Cattlemen’s Beef Association ... Consumer food safety education took a more ... immediately to preserve consumer confidence in the ...
Read more

2010 Beef Industry Safety Summit - BIFSCo

2010 Beef Industry Safety ... for the National Cattlemen’s Beef Association ... issues that shape consumer opinions and confidence in our ...
Read more

Consumer Perceptions of Beef Safety & E. coli O157:H7

Consumer Perceptions of Beef Safety ... National Cattlemen’s Beef Association. ... Survey of consumer awareness of food safety issues/confidence in beef ...
Read more

Nevada Cattlemen - Beef Quality Assurance

The BQA program’s mission is to maximize consumer confidence in beef ... safety and quality of the food ... National Cattlemen’s Beef Association ...
Read more

John Butler CEO - National Cattlemen's Beef Association

John Butler – CEO Cattlemen’s College ... Eating Ground Beef? Food Safety is Growing ... National Cattlemen’s Beef Association – Consumer ...
Read more

Positives, Challenges Recognized at Beef Industry Safety ...

... improving beef safety and increasing consumer confidence in ... to food safety, beef ... National Cattlemen's Beef Association ...
Read more

2004 Cattle Industry Annual Convention & Trade Show

National Cattlemen’s Beef Association ... consumer confidence is ... consumer education is important to further increase confidence in food safety.
Read more