Published on March 12, 2014
SADIA’S COLLECTION (FASHION DESIGNER )
GROUP MEMBERS Mehrunissa Jalil -10539 Muhammad Mustafa Saeed-10756 Muhammad Yaseen Jamal – 9943 Hasan Rizvan- 12470 M.Ali-
PROJECT LAYOUT Background Research Hypothesis Questions Data Analysis Introduction About the Company
MANAGEMENT QUESTION Why you started this business (your aim)? Who are your customer? What is your segment? What is your Marketing strategy ? Tell us about your product and consumer.
HYPOTHESIS Female consumers will be more inclined to prefer brand name merchandise over generic products.
QUESTION Quetionnaire.doc Sample size We had a survey 50 consumer for our research
INTRODUCTION A fashion clothing brand for a woman & girls Founded in 2012 Ready -To -Wear dresses They believe in setting trends rather than following them Believes in Innovation
MARKETING MIX: PRODUCTS Kurtaa. Scarf’s Churidar pajamas Fitted straights paints Shawls
PRICE Kurtaa price starts from Rs.1500 to Rs.4000,It depends on the design & quality Scarf’s prices are fixed that is Rs.500 Churidar pajamas price Starts from Rs.1000 to 1500 Fitted straight paints price starts from Rs. 1200 to Rs. 2000 Shawl price Starts from Rs. 1500 to Rs.3000
PLACE Sadia’s collection is located in Adamjee Nagar, Karachi. Presently there is only one outlet. Second outlet is shortly opening in Park Towers Shopping Mall ,Karachi.
PROMOTION COMMUNICATION STRATEGIES • Alert-based communications • Register Account • Web sites for customers • SMS ALERTS • Social Media (Face book Page)
COMPETITOR It’s a new brand & is on the performance stage on brand equity model Many small competitors nowadays Main Competitors are: Ego , Naina’s & Sanaullah
POINT OF DIFFERENCES Provides beautiful and trendy casuals, formals ready to wear outfits and always been providing the ladies with something that they would love to wear and it enhances their image at reasonable price.
TARGET AUDIENCE Gender Female SEC A,B & C(upper) Age Above 18
Thinkers Believers Innovators Achievers Strivers Experiences Makers Survivors High Resources High Innovation Low Resources Low Innovation Ideals Achivem. Self Expr. Values and Lifestyles (VALS) System These types of consumer will be targeted for the Sadia’s Collection fashion clothing
VALUES Make you (consumers ) feel Attractive, smart enhance your beauty and look, and gives you quality of product with value PSYCHOSOCIAL CONSEQUENCES Stauts Consious, create an Image, follow latest trends FUNTIONAL CONSEQUENCES Quality , fitting ATTRIBUTES: Is the variety of new dresses, Color , stitching MEANSENDCHAINMODEL
MARKETING IMPLICATION Increasing Competition- More local outlets Price -Prices are increased Quality -Difficult to compete on quality Consumer Preferences - Changing day by day Variety Seeking - Consumer are more variety seekers
SIMILARITIES AND DIFFERENCES OF CONSUMERS Similarities Working Women Socializing
CONT… Difference Usage Pattern Cultural Values Disposable Income Education
TEXTILE VALUE CHAIN Purchase of unstitched Clothes: Designing Pricing Displaying and Selling
DDM Peripheral Route ( According to our Consumers ) According to the consumers feedback we studied that they are low involved in purchasing of the cloths from the fashion designer outlet.
RECOMMENDED MARKETING STRATEGIES Local Cable Commercials Advertising Magazines Ads Newspaper Ads Exhibitions
RECOMMENDATIONS Unstitched Clothes Below 18 Online Delivery Communications Strategies as recommended above
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