Connecting Through Web 2

Whether you want to collaborate and communicate with someone across the hall, on the other side of the state, or in another country, there is a Web 2.0 tool for you! Laurie Bridges OSU Business and Economics Librarian Outreach and Engagement Conference, Dec. 3, 2008 Slideshare.net/ilaurie Connecting through Web 2.0

What is Web 2.0?

Why a Librarian? Flickr: andrewodom

Librarians and Web 2.0 Flickr: Jenica26 Flickr: amy_kearns Flickr: ALA Staff

Your OSU Librarians Your Subject Librarian Laurie Bridges Business & Economics Librarian [email_address] Bonnie Avery Extension Liaison Librarian [email_address] Maureen Kelly Extended Campus Librarian [email_address]

Your Subject Librarian

Laurie Bridges

Business & Economics Librarian

[email_address]

Bonnie Avery

Extension Liaison Librarian

[email_address]

Maureen Kelly

Extended Campus Librarian

[email_address]

Six Web 2.0 Tools Flrickr: Tomi Tapio

Blogs and Blogger

What is a blog?

How can you use it? Share news - You are the reporter and publisher. There is someone out there who wants to hear what you have to say! Two-way communication (readers can make comments) Flrickr: tsfisher

Share news - You are the reporter and publisher.

There is someone out there who wants to hear what you have to say!

Two-way communication (readers can make comments)

Example Blogs College Life “Blogging from OC Professors, students and hangers-on” What’s on Your Plate – Illinois Extension Warrick County – Purdue Extension Ohio State Extension Blog Rockbrook Camp for Girls (countdown clock)

College Life “Blogging from OC Professors, students and hangers-on”

What’s on Your Plate – Illinois Extension

Warrick County – Purdue Extension

Ohio State Extension Blog

Rockbrook Camp for Girls (countdown clock)

OSU Blogs Admissions OSU NASA OSU Sea Grant Housing & Dining Services Over 6,000 views of the UHDS blog homepage between June and November ‘08.

Admissions

OSU NASA

OSU Sea Grant

Housing & Dining Services

Over 6,000 views of the UHDS blog homepage between June and November ‘08.

Signup and Blog

Create an Account and Name Your Blog

Choose a Template

Start Blogging

My New Blog

Blogging…Questions? Comments? How could you use this technology to improve communications with your constituents?

How could you use this technology to improve communications with your constituents?

Social Networking and Facebook

What is a social network site (Facebook)? An online community where users have a public or semi-public profile which is used to articulate a connection to other community members with whom they share interests, experiences, or friends.

An online community where users have a public or semi-public profile which is used to articulate a connection to other community members with whom they share interests, experiences, or friends.

It’s Popular! Facebook is the most popular website for young adults age 18-24 (Anderson Analytics) Facebook is the 4 th most-trafficked website in the world (Comscore) Fastest growth is among users 25+ 120 million active users

Facebook is the most popular website for young adults age 18-24 (Anderson Analytics)

Facebook is the 4 th most-trafficked website in the world (Comscore)

Fastest growth is among users 25+

120 million active users

Why Care about Facebook? Outreach Opportunities Networking Advertising

Outreach Opportunities

Networking

Advertising

You Can Advertise Here!

Buy Advertising Space Select Advertising at the bottom of the page. Then follow these steps: Enter the Web address of what you want to advertise. Create your ad with text and a photo. Select your target audience. Choose a price (per click or per view). Pay by credit card.

Select Advertising at the bottom of the page.

Then follow these steps:

Enter the Web address of what you want to advertise.

Create your ad with text and a photo.

Select your target audience.

Choose a price (per click or per view).

Pay by credit card.

Start a “Fan Page” Free Updates Sent to Members’ News Feeds Word-of-Mouth Marketing

Free

Updates Sent to Members’ News Feeds

Word-of-Mouth Marketing

How to Get a Profile (you need this to buy advertising and get a Fan Page) Visit Facebook.com Fill in your name, email, birth date, gender, and password Confirm your email Fill in some basic profile information Done. You now have a simple profile from which you can connect with students and colleagues, add photos and Facebook applications, create advertisements and “Facebook Fan Pages”, etc.

Visit Facebook.com

Fill in your name, email, birth date, gender, and password

Confirm your email

Fill in some basic profile information

Done. You now have a simple profile from which you can connect with students and colleagues, add photos and Facebook applications, create advertisements and “Facebook Fan Pages”, etc.

Facebook and Social Networking Questions? Comments? How could you use this technology to improve communications with your constituents?

How could you use this technology to improve communications with your constituents?

Videos and YouTube

What is YouTube Videos Viewers Comments

Videos

Viewers

Comments

How can You use YouTube? Post online videos of instruction Marian C. Diamond UC Berkley gets fan mail and says, “I respond to every one of them.” Marketing OSU YouTube Channel Marketing channel: good way to get exposure to programs, instructors, and highlights Find videos you can use Openculture “Intelligent Video Life…75 Educational Video Collections” Science Videos at ScienceHack

Post online videos of instruction

Marian C. Diamond UC Berkley gets fan mail and says, “I respond to every one of them.”

Marketing OSU YouTube Channel

Marketing channel: good way to get exposure to programs, instructors, and highlights

Find videos you can use

Openculture “Intelligent Video Life…75 Educational Video Collections”

Science Videos at ScienceHack

Searching for Videos on YouTube Categories Videos Tab > Education Advanced Search Keywords, phrases, location, duration, etc.

Categories

Videos Tab > Education

Advanced Search

Keywords, phrases, location, duration, etc.

Uploading Videos to YouTube Create a digital video Upload video to your computer Create a YouTube account Upload your video Videos for the OSU Channel should be sent to David Baker, [email_address]

Create a digital video

Upload video to your computer

Create a YouTube account

Upload your video

Videos for the OSU Channel should be sent to David Baker, [email_address]

YouTube…Questions? Comments? How could you use this technology to improve communications with your constituents?

How could you use this technology to improve communications with your constituents?

Social Bookmarking and del.icio.us

What is Social Bookmarking? A method for Internet users to store, organize, search, and manage bookmarks on the Web.

A method for Internet users to store, organize, search, and manage bookmarks on the Web.

Why use del.icio.us? Favorite bookmarks are not tied to one computer Your bookmarks are searchable You can share bookmarks with others (students, colleagues, public, friends) Everyone discovers new and relevant material

Favorite bookmarks are not tied to one computer

Your bookmarks are searchable

You can share bookmarks with others (students, colleagues, public, friends)

Everyone discovers new and relevant material

Get an Account and Start Bookmarking

 

del.icio.us…Questions? Comments? How could you use this technology to improve communications with your constituents?

How could you use this technology to improve communications with your constituents?

Instant Messaging and Meebo

What is it? Real-time text communication via the internet.

Real-time text communication via the internet.

Who uses it? “ e-mail is for old people” 75% of online teens use IM (Pew Research) 66 percent 13 to 21 year olds prefer IM to e-mail (aol press release, 2005) “ I.M. is unquestionably their primary mode of social interaction.” Sara Calvert, director of the Children’s Digital Media Center at Georgetown (NYTimes, 2006)

“ e-mail is for old people”

75% of online teens use IM (Pew Research)

66 percent 13 to 21 year olds prefer IM to e-mail (aol press release, 2005)

“ I.M. is unquestionably their primary mode of social interaction.” Sara Calvert, director of the Children’s Digital Media Center at Georgetown (NYTimes, 2006)

My Meebo

How could you use this technology to improve communications with your constituents? Meebo…Questions? Comments?

How could you use this technology to improve communications with your constituents?

Virtual Worlds – Second Life

Virtual Universities

How is it being used in education? Classrooms Lecture Format Interactive (“Build a chair”) Educators can create private campuses to control who visits, matching avatar names with students' real names Conferences College Fairs Reference Questions

Classrooms

Lecture Format

Interactive (“Build a chair”)

Educators can create private campuses to control who visits, matching avatar names with students' real names

Conferences

College Fairs

Reference Questions

Useful Links Information for Beginners Hosting educational events in Second Life Using Virtual Worlds in Education Programs Second Life Education Blog

Information for Beginners

Hosting educational events in Second Life

Using Virtual Worlds in Education Programs

Second Life Education Blog

How could you use this technology to improve communications with your constituents? Second Life…Questions? Comments?

How could you use this technology to improve communications with your constituents?

Questions? This slideshow: slideshare.net/ilaurie