Connected commuter sports

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Information about Connected commuter sports
Marketing

Published on March 5, 2014

Author: JCDecauxUK

Source: slideshare.net

Sports & Healthy Living • 78% of commuters are interested in sport with the 3 most popular being football, tennis and F1 • The commute is a key time to catch up on news with 44% reading the sports pages and 38% a sports app • Commuters are generally happy with their health claiming, on average, just over half of their diet is “healthy”. • 65% agree they could do more for their health • 3 in 10 non gym users are considering becoming a member in 2014 • 69% do / would consider • 76% use multiple screens supplements to support their when watching a live event on lifestyle TV for a variety of things from following social media (31%) to in-game betting (34%) • Just over a third watch live sports on a mobile device whilst on the move

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