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Conheça mais sobre a pecuária de corte e os planos de marketing da carne do Reino Unido - visita de Niall Armstrong ao BeefPoint

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Information about Conheça mais sobre a pecuária de corte e os planos de marketing da carne...
Business & Mgmt

Published on February 24, 2014

Author: BeefPoint

Source: slideshare.net

Description

Na semana do dia 17 de fevereiro,a Equipe BeefPoint recebeu na sede da empresa, em Piracicaba (SP) o pecuarista escocês e membro da Nuffield International Farming Scholarship, Niall Armstrong, para um bate papo bem interessante sobre o mercado da carne e pecuária de corte em geral do Reino Unido. Veja a apresentação de Niall Armstrong.
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Livestock farmer in the Wigtownshire area of Dumfries and Galloway, South West Scotland. Very near to Scotland‟s national booktown; Wigtown (population 1000). 100 miles South of Glasgow and 100 Miles West of Carlisle. Business partnership with brother producing beef, lamb and free range eggs on 300 ha spread over 3 units.

UK beef and lamb production-where is our future? Farming without SFP and want to secure the future of my business by improving profitability. Intend to do this by developing my knowledge on forage efficiency.

1.7 million beef cows at present (-3%) • • • • England - 720,000 Scotland - 500,000 N.Ireland - 270,000 Wales - 220,000 Produced 850000 tons in 2013

Lower production = Lower exports (-12% 2013) Mainly export 85000 tons to; • Ireland • Netherlands • France • Belgium • Italy • Germany

Slightly lower on the year (182k vs 190k) • Mainly Ireland (140,000 tons) • Netherlands (15,000) • Germany (6000) • Poland (7000) • Australia (8000) • Namibia (6000)

Increased by 7000 tons to 25000 (+40%) • New Zealand • Italy • Botswana • Uruguay • Spain • Brazil

Most expensive beef in EU 370 ppk at present versus 360 this time last year with higher price due to tighter supply Demand has been subdued in last 12 months especially in higher end cuts However, UK consumer expenditure risen to 2.08 billion – up 4% on year due to inflated prices

Production predicted to rise by 2% this year Price differentials have grown GBP is strengthening

• • • • • • 85% of Scotland‟s land area suitable only for ruminant livestock (90% sheep/82% cows) 6% of Scotland‟s land area is considered to be above average quality, prime, arable land 2012 - just over 500000 beef cows („13 -3%) 190000 tons of beef Was 45:50:5 moving towards 45:45:10 Largest sector in Scottish Ag (26%)

Quality Assurance Scheme for Scottish red meat 22 Years – oldest and premier scheme of its kind The concept – to have a robust audit system providing reassurance to the consumer that products carrying the blue rosette are produced to the highest standards Funded by Levy rates paid by producers

To carry Scotch and PGI labels all animals must be born, reared and slaughtered in accordance with the QMS assurance scheme PGI since 2003 (protected geographical indication) Traceability of product is key and there is an integrated PGI checker system used by all auction markets and abattoirs

Extensive research has been carried out to establish what the consumer wants in order to specify assurance criteria Work also carried out with SSPCA to approve standards

Focused on building the logo brand • Tier 1 Supermarket • Tier 2 Butchers and direct sales • Tier 3 Restaurants & Retail • Tier 4 Export Different types of marketing to different outlets but generally building high quality, extensively produced, hormone free, traceable produce

QMS here to build reputation within markets Get behind the label Great quality of taste International launches - brand promotion in marketplace Tasty „til Tuesday Initiative “Perfect steaks and roasts” cooking apps

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