Conference and Events - FDA Session 2

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Information about Conference and Events - FDA Session 2

Published on February 8, 2009

Author: TatiaG


The Events-Market : Conference & Events Management Session 2 By TG / HWLC / 2009 The Events-Market Introduction : Introduction Quantifying the market Market demand Motives & motivation How big is the market? : How big is the market? Difficulties arising? : Difficulties arising? Fragmented & diverse No drive to gather data Many events are not accounted Is it possible to quantify? : Is it possible to quantify? Example 1: UK Wedding Market UK wedding market worth XYZ based on: Amount of weddings taking place Average cost of a wedding (21/22) : (21/22) Example 2: European Grands Prix (by Lilley & DeFranco) Analysed for each of the 11 racing events : Total attendance Non-local attendance Expenditure by non-locals in the local area Possible Framework (p.22) : Possible Framework (p.22) by Richards (1992): Visitor number Visitor expenditure Visitor activity and participation Advertising effectiveness Visitor satisfaction Why quantify? : Why quantify? Evaluate the importance of the event for a certain location Enable comparison and predict demand Facilitate the planning of the event Is demand going up or down? : Is demand going up or down? Wealth & readiness to travel Social factors Open to new experiences – leisure & cultural Revived interest in traditions Continuous interest in sporting events Easily accessible due to specialist service providers Chicken & egg question? : Chicken & egg question? Who or what came first ? Growing demand Specialist organisers and suppliers making events easy for us to access Motives & Motivation (26/27) : Motives & Motivation (26/27) Organising an Event: Primary & secondary motives Participating in an Event: Getz (1997): Satisfaction of personal needs is the reasons for attending & participating in an event Primary & secondary motives (needs) Motives & Motivation (26/27) : Motives & Motivation (26/27) Conclusion & Good bye : Conclusion & Good bye

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