Conducting Remote Unmoderated Usability Testing: Part 1 - RemoteUX Training Webinar Series

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Information about Conducting Remote Unmoderated Usability Testing: Part 1 - RemoteUX...
Technology

Published on September 25, 2014

Author: UserZoom

Source: slideshare.net

Description

Remote unmoderated usability testing has become popular and for good reason: it empowers UX Researchers and Designers to conduct more studies with less resources, in less time, with the benefit of having participants in their natural environment. Are you missing out on this opportunity?

Join Ann Rochanayon, Director of UX/CX Research at UserZoom, in this webinar on-demand to learn the basics of remote unmoderated usability testing and how to get started.

This 30-min webinar on-demand covers:

-An Introduction to unmoderated remote usability testing
-Defining goals / hypothesis
-Determining the tasks
-Determining study length
-Determining the panel source
-General guidelines, types of questions to include, data collection
-Sample intro questions, tasks and wrap-up questions

1 Conducting Remote Unmoderated Usability Studies: Part 1 www.userzoom.com

2 Conducting Remote Unmoderated Usability Studies: Part 1 Meet the Speakers Ann Rochanayon Sr. Director UX/CX Research UserZoom speaker Alfonso de la Nuez Co-founder & Co-CEO UserZoom moderator

The #1 SaaS Company for Cost-effective 3 User Experience & Usability Testing Our all-in-one enterprise solutions make research & testing cost-effective, agile and easy

4 Quick Housekeeping • Chat box is available if you have any questions • There will be time for Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides/recording Continue the discussion using: #LearnRemoteUX Continue the discussion using #LearnRemoteUX

5 Agenda • Introduction to Remote Unmoderated Research • Study Design • Recruitment • Q&A Continue the discussion using #LearnRemoteUX

6 Conducting Remote Unmoderated Usability Studies: Part 1 Remote Unmoderated Research • What is it? • Benefits • Fast data collection • Geographic reach • Natural environment • Large sample sizes • No moderator bias • Cost efficient

7 Conducting Remote Unmoderated Usability Studies: Part 1 Types of Remote Unmoderated Research • Types of remote unmoderated research • Task-based • Prototypes, wireframes • Longitudinal • Competitive • A/B testing • Ad testing • Marketing / branding studies • Timeout testing • Information architecture • Card sorting (Open and closed) • Tree testing • Screenshot click test Task-based Card Sorting

8 Conducting Remote Unmoderated Usability Studies: Part 1 Types of Data Collected • Quantitative • Task effectiveness (Task Success) • Task efficiency (Number of clicks, unique page views, time on task) • Rating scales, means, standard deviation

9 Conducting Remote Unmoderated Usability Studies: Part 1 Types of Data Collected • Qualitative • Open ended questions • Videos of participants’ screen • Video and / or audio of participants performing the task • Video question feedback

10 Conducting Remote Unmoderated Usability Studies: Part 1 Types of Data Collected • Behavioral • Clickstreams • Heatmaps

11 Conducting Remote Unmoderated Usability Studies: Part 1 Study Design • Define the study goals • What are the hypotheses? • Determine the study length • Keep the participant experience under 20 – 30 minutes to minimize participant fatigue • Determine the number of activities and tasks • Estimate the amount of time required • Between subjects design vs. within subjects design

12 Conducting Remote Unmoderated Usability Studies: Part 1 Study Design • Use multiple measures to triangulate on the user experience • Quantitative measures • Qualitative measures • Behavioral measures

13 Conducting Remote Unmoderated Usability Studies: Part 1 Introductory Questions • Set expectations • Determine what questions to ask at the beginning of the study • Demographic information • Market research questions • Brand awareness • Any questions for pre vs. post metrics • If segmentation or filtering of the data is needed, close-ended questions are required for the filters

14 Conducting Remote Unmoderated Usability Studies: Part 1 Task Design and Questions • Define the tasks • Navigation • Process-oriented • Content • Value proposition • Use a combination of close-ended and open-ended questions to better understand the user experience • Hypothesize potential task obstacles; design questions to test these hypotheses

15 Conducting Remote Unmoderated Usability Studies: Part 1 Final Questions • Ask questions to understand overall experience • Include any pre / post metrics • Net Promoter Score (NPS) • System Usability Score (SUS) • Call-to-action metrics

16 Conducting Remote Unmoderated Usability Studies: Part 1 Recruitment • Determine a target participant profile • Who is the audience? • What type of people use the site? • Consider how common this type of person is in the general population. • Create a screener if necessary • Determine the sample size • Methods of recruitment

17 Conducting Remote Unmoderated Usability Studies: Part 1 Questions & Answers Continue the discussion using #LearnRemoteUX

18 Conducting Remote Unmoderated Usability Studies: Part 1 Next Webinar • Tuesday, October 7, 2014 • Conducting Remote Unmoderated Usability Testing: Part 2

19 Need more info? Get answers about UserZoom. We are here to help. Talk with one of our knowledgeable staff. Contact us UserZoom 440 N. Wolfe Rd. Sunnyvale, CA 94085 Toll free number: (866) 599 1550 Follow us @UserZoom www.linkedin.com/company/userzoom

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