Concurrentievermogen Verbeter Proces (CRM & CVM Process)

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Information about Concurrentievermogen Verbeter Proces (CRM & CVM Process)
Business & Mgmt

Published on March 9, 2014

Author: swensson

Source: slideshare.net

Verkoopprocessen Concurrentievermogen Verbeter Proces (Customer Relationship Management & Customer Value Management Process)

Interne en externe analyses Marktpositie Marketingmanager: Edith van Dijk 01. Omzet- en offerte resultaten 02. Concurrentie-analyse Buitendient: Theo Hendriksen Michiel van Gent Vincent Bijlsma Jeroen Mol Theo Buitelaar Cees Cornelissen Hendrik Löwik Pieter Derks 03. Marktaandeel 04. Conclusies 06. Verkoopkanalen 07. Product 08. Levertijd 09. Klachten 10. Verloren offertes 11. Value Chain Binnendienst: Angela van Duuren Mart Janssen Josien de Groot Gerda van Zijl Erwin van Zon Gerrit Snoeijen Petra de Jonge Ernst Corbijn Milestones 05. Marketingmix 12. Conclusies 24-02-2014 14-03-2014 Competenties 13. Ontwikkelingstendensen & visie 14. Leverancierswaardering (IST) 15. Wensprofiel klanten (SOLL) 16. SWOT 17. TOWS 18. Conclusies 02-05-2014 Klantsegmentatie Klant-voordeelpakket Verkoopdoelen 19. Klantsegmentatie en -waarde 23. Product Prijs Distributie Promotie Prestatie/ Klantgroep (bedieningsconcept) 25. Individueel ABC(D) Bezoekplan /Named prospects 20. Klant waarderings matrix 21. Fair Share (verborgen potentie) 22. Conclusies 24. Inzet Verkoop en Customer Service / Klantgroep 26. Individuele Klantdoelen/ Klantgroep /ABklanten 27. Individueel Verkoopplan Performance 28. Opleidingsplan 29. Methoden en middelen © Copyright SellingNet, Meervalstraat 10, 7559 BK Hengelo, telefoon: 074 711 02 62, e-mail naar SellingNet Management: Vincent de Briel Waardepropositie Operationalisering

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