concept of orgnizational buying

67 %
33 %
Information about concept of orgnizational buying

Published on August 18, 2007

Author: jameel


Slide1:  ORGANIZATIONAL MARKETS AND ORGANIZATIONAL BUYING BEHAVIOR The Concept of organizational buying The concept of organizational buying is entirely different from that of consumer buying . While the buying decisions of individual customers are made relatively easy and quickly, usually without any systematic decision-making process, organizational buying involves a through and deep analysis.. In organizational buying managers deal with personal with varied responsibilities before actually buying a products organizations purchase product raging from highly complex machinery to small components and from products that are bought on a regular basis to those that are very rarely purchased. The purchasing manager’s experience in organizational buying affects the buying process in organization. Slide2:  Organizational markets differ from consumer markets in a number of ways. The differences could range from the time spent in the purchase process to the Number of people involved in it. Generally, the time spent in the purchase process by an individual customer is much less compared to the time taken for the purchase process in organizations. Organizational buyers are fewer compared to individual buyers. So it becomes easier for marketers to offer specialized marketing services to organizational buyers. Slide3:  Types of organizational buying situations and situational factor Organizational buying situations can be classified in to three categories New task Straight rebuy Modified rebuy A Situation wherein a Product is purchased For the 1st time. Is a process of buying a pro-Duct that has been purchased Frequently and regularly. A Purchasing Manager Buys goods that have Been purchased earlier But changes specification Quantitiy,delivery,schedule Slide4:  Organizational market in India Industrial market divided in to 3 sectors. Chemical andamp; Pharmaceutical Energy andamp; Natural Resources Industrial andamp; Automotive Sector. High growth rate huge profits, Indian Market is potantial Fuel, Coal is making com Look for alternative source Of energy such as Natural Gas, include crude Oil natural gas forest Timber etc. Normally associated with infrastructure development in the Country success of co. directly Link with financial status and econo -mic growth of country

Add a comment

Related presentations

Related pages

Organizational behavior - Wikipedia

Organizational behavior (OB) or organisational behaviour is "the study of human behavior in organizational settings, the interface between human behavior ...
Read more

Organizational Buying Process -

Organizational buying process involves the decision-making by which formal organizations establish the need for purchased products and services and ...
Read more

What is Organizational Behavior? - Boundless

Organizational behavior is the field of study that investigates how organizational structures affect behavior within organizations. Diagram of Schein's ...
Read more

Organizational Buying Processes and Buying Behavior

Organizational Buying Processes and Buying Behavior Marketing Management Article Series Organization buying is the ... Buying Center Concept.
Read more

What is organizational behavior? definition and meaning ...

Definition of organizational behavior: Actions and attitudes of individuals and groups toward one another and toward the organization as a whole, ...
Read more

Definition of Organizational Behavior – What is ...

Definition of organizational behavior: It is all aspects of human behavior that occur within the context of an organization.
Read more


ORGANIZATIONAL BUYING BEHAVIOUR. CHAPTER SUMMARY This chapter introduces the basic theory of organizational buying, an understanding of which is ...
Read more

Key Concepts in Organization Theory (SAGE Key Concepts ...

See all buying options. Key Concepts in Organization Theory (SAGE Key Concepts series) $46.00 FREE Shipping. In Stock. ...
Read more

online buying behaviour | International Marketing Trends ...

online buying behaviour. Dimensions ... confusion” is becoming a highly interesting concept in ... have experiences with online offerings and online buying.
Read more