comScore: Reporte Ad Metrix, enero 2014

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Information about comScore: Reporte Ad Metrix, enero 2014

Published on March 7, 2014

Author: iabmexico

Source: slideshare.net

Highlights comScore Ad Metrix en Enero 2014 La única herramienta sindicada de cálculo de inversión publicitaria por Anunciante y Medios en México Jorge Fuentes | Client Service Specialist © comScore, Inc. Proprietary.

25 fue la Frecuencia diaria promedio de anuncios de Display a la que estuvo expuesto el internauta mexicano en enero 2014 © comScore, Inc. Proprietary. 2

La medición a enero 2014 por Ad Metrix México incluye: 2,144 Grupos de Anunciantes y 865 Grupos de Medios © comScore, Inc. Proprietary. 3

32% De las impresiones de display fueron servidas en Facebook en enero 2014 © comScore, Inc. Proprietary. 4

Top 10 Anunciantes Display en México - Enero 2014 © comScore, Inc. Proprietary. 5

Top 10 Medios Display en México - Enero 2014 © comScore, Inc. Proprietary. 6

Zoom in a una Industria: Retail - Top 5 Advertisers Display en México – Enero 2014 © comScore, Inc. Proprietary. 7

Mas Información sobre comScore Ad Metrix: www.comscore.com/esl/admetrix Iván Marchant imarchant@comscore.com Alejandra Ibarra aibarra@comscore.com Jorge Fuentes jfuentes@comscore.com © comScore, Inc. Proprietary. 8

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