Componant of advertiesment

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Information about Componant of advertiesment
Marketing

Published on September 5, 2014

Author: tusharvaidya143

Source: slideshare.net

Description

this Presentation gives you the details of advertisement component

Advertisement Presented By, Mr. Tushar R. Vaidya tusharvaidya143@gmail.com

Headline The headline :- is the phrase or sentence that attracts the readers’ attention to a product or service. A headline should also lead readers into the ad’s illustration and make them want to read the copy.

Headline Before writing a headline, a copywriter must know the needs of the target market, including matters concerning: • Price • Delivery • Performance • Reliability • Service • Quality

The copy X :- is the selling message of a written advertisement. It details how the product or service meets the customer needs identified in the headline. Good copy should: • Be personal and friendly • Be simple and direct • Appeal to the senses Caption

Illustration The illustration X is the photograph, drawing, or other graphic elements used in an advertisement. It should attract and hold attention and encourage action. The illustration should transmit a message that would be hard to communicate with words alone.

Background :- at the time of print add the back ground of the add must suitable for the product Border ;- border in which you try to construct your add it gives finishing to your add of the product Photography :- images and the pics that uses in your add preparation for the more attractive and easily understandable

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