Compelling Copywriting

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Information about Compelling Copywriting
Business & Mgmt

Published on February 21, 2009

Author: jacquesdevilliers

Source: slideshare.net

Description

This is a workshop Jacques de Villiers ran for the PSASA's Durban Chapter on 18 February 2009. www.jacquesdevilliers.com

Compelling Copywriting: Increase Your Speaking Business Durban Chapter 18 February 2008 Jacques de Villiers

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ing Copywring 18 February 2009

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3 Fundamental Selling Rules People don’t like being sold People buy things for emotional, not rational reasons Once sold, people need to satisfy their emotional decisions with logic Compe

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Emotion: 7 Deadly Sins Fear! Greed! Vanity! Lust! Pride! Envy! Laziness! Compe

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Attention Interest Desire Action Compe

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Sales Letter Emails Proposal Press Release Website Influential Words Compe

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Sales Letter 1. Heading 2. Problem 3. Big Promise 4. Solution 5. Benefits 6. Guarantee 7. Testimonials 8. False Close 9. Call to Action 10. PS Compe

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Heading Compe

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Problem Compe

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Big Promise Compe

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Solution Compe

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Benefits Compe

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Testimonials Compe

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Guarantee Compe

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False Close And, that’s not all ... Compe

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Call to Action Compe

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PS Compe

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Emails More than 5 kb Less than 35 kb Less is more - html 4 strikes and you’re out Keeping legal Compe

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Proposals Compe

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Press Releases What When Where Why Who How Compe

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Press Release To: The Star Release Date: Immediate Snake Oil 1 of 2 Snake Oil Salesmen of the 21st Century Content, content, content content, content, content, content, content, content, content, content, content content, content, content, content, content, content Ends For Further information: Compe

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The Perfect Page Motivational Speaker in SA Page Title Motivational speaker in SA Metatags Rev up your conference with one of the top motivational Meta Description speakers in SA H1 Header Motivational Speaker in SA If you’re looking for a motivational speaker in SA to put 1st Paragraph your conference delegates in the right frame of mind. Content Content Last Paragraph To book your motivational speaker in SA call ....... Compe

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Yum, yum!!! Compe

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Influential Words Compe

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Tools of the Trade Compe

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Jacques de Villiers can be contacted on: Mobile: 0829063693 Email: jacques@jacquesdevilliers.com www.jacquesdevilliers.com www.jacquesdevilliers.co.za Compe

ing Copywring 18 February 2009

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