COMPARATIVE STUDIES BETWEEN QUEBEC AND SCOTLAND TOURISM MARKETING

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Information about COMPARATIVE STUDIES BETWEEN QUEBEC AND SCOTLAND TOURISM MARKETING

Published on May 11, 2007

Author: GERONIMI

Source: slideshare.net

Description

One of my private conference done in 2003 in Glasgow University during an interview.

Geronimi M., 2003, “Quebec and Scotland, a comparative perspective on the WEB “Séminaire du Département du Scottish Hotel School, Glasgow, Université de Strathclyde, 3 Juin

QUEBEC-SCOTLAND Martine Geronimi Glasgow- June 2003

Presentation of future research plan Background and interests Main question Concepts Focus activities Conclusion

Background and interests

Main question

Concepts

Focus activities

Conclusion

My interests and background Landscapes Identities Collective Memory Tourist-historic cities in a world of globalization. Place and culture HERITAGE ST-Louis Cathedral New Orleans

Landscapes

Identities

Collective Memory

Tourist-historic cities in a world of globalization.

Place and culture

HERITAGE

Interests in common

Historical and Royal Tours

Romance, nostalgia and literature

Scenic routes

French memories in America

Quebec and New Orleans

My philosophy Authenticity Impacts of marketed places Residents Tourists Past is a strange country, it is an illusion

Authenticity

Impacts of

marketed places

Residents

Tourists

Past is a strange country, it is an illusion

Main Question What do we do in developing a heritage industry in an era of globalization?

Definition of heritage At the community level as the process of enhancing a community for the residents as well as for the tourists. It includes local handicrafts, language, gastronomy, art and music, architecture, sense of place, historic sites, festivals and events, heritage resources, the nature of the work environment as well as technology, religion, education…etc.

At the community level as the process of enhancing a community for the residents as well as for the tourists. It includes local handicrafts, language, gastronomy, art and music, architecture, sense of place, historic sites, festivals and events, heritage resources, the nature of the work environment as well as technology, religion, education…etc.

Local heritage industry Heritage tourism connects authenticity, promotion, site development, interpretation, Visitor services, and economic development where related professionals and the private owners work together to develop the industry.

Heritage tourism connects authenticity, promotion, site development, interpretation, Visitor services, and economic development where related professionals and the private owners work together to develop the industry.

Definition of Globalisation Heritage is a part of the very economic, social and cultural globalisation Globalisation is a process with consequences The process of integration of the world community into a common system either economical, social and cultural

Heritage is a part of the very economic, social and cultural globalisation

Globalisation is a process with consequences

The process of integration of the world community into a common system either economical, social and cultural

Local versus global ? Impacts of the process of globalisation on local tourism Does heritage shape local places ? Does local people create local heritages ? Does Global Village destroy local Heritage ? Do World Heritage agencies create Global heritage ? Does Global people create global heritage ?

Impacts of the process of globalisation on local tourism

Does heritage shape local places ?

Does local people create local heritages ?

Does Global Village destroy local Heritage ?

Do World Heritage agencies create Global heritage ?

Does Global people create global heritage ?

Assumption We are creating landscapes of consensus, a sort of unique same place in which tourists are happy to see what they want and residents are proud of their heritage The commodification of unique past into heritage might not produce, as we commonly think, a unique place or group product.

We are creating landscapes of consensus, a sort of unique same place in which tourists are happy to see what they want and residents are proud of their heritage

The commodification of unique past into heritage might not produce, as we commonly think, a unique place or group product.

How to demonstrate it ? Comparative perspectives : Comparing touristification of places in Scotland with those of some westerner locations, such as Canada (Quebec province), USA (Louisiana) but also Europeans for example Belgian and France (Lyon).

Comparative perspectives :

Comparing touristification of places in Scotland with those of some westerner locations, such as Canada (Quebec province), USA (Louisiana) but also Europeans for example Belgian and France (Lyon).

Comparing official websites visitscotland.com bonjourquebec.com

 

 

Concepts Authenticity A concern for authenticity is a modern value and ideal that resulted from the experience of inauthenticity and alienation in modern society. (J afari, Jafar, Encyclopedia of Tourism. Routledge: London. 2000) Attractivity Attractivity is a quantitative measure of the ability of a destination or facility to draw tourists. (Jafari, Jafar. Encyclopedia of Tourism. Routledge: London. 2000)

Authenticity

A concern for authenticity is a modern value and ideal that resulted from the experience of inauthenticity and alienation in modern society. (J afari, Jafar, Encyclopedia of Tourism. Routledge: London. 2000)

Attractivity

Attractivity is a quantitative measure of the ability of a destination or facility to draw tourists.

(Jafari, Jafar. Encyclopedia of Tourism. Routledge: London. 2000)

 

 

Attractivity and Authenticity

Activities

Attractions

Uniqueness and Symbolism EXPERIENCE SCOTLAND IN FOUR WORDS :Thistle, Flag, Whisky and St Andrew

FESTIVE CITIES LOCAL EVENTS CARNIVALS AND FESTIVALS

Glasgow, city of Culture and Design

Montreal, fun city

Festive Events Studying carnival in a comparative perspective blending Edinburgh, New Orleans and Nice Studying Jazz Festival including Montreal, Glasgow, New Orleans and Antibes

Studying carnival in a comparative perspective blending Edinburgh, New Orleans and Nice

Studying Jazz Festival including Montreal, Glasgow, New Orleans and Antibes

NEW ORLEANS and its carnivals

Glasgow, its Jazz Festival Over the last sixteen years the festival has gained a considerable reputation for presenting the best of international jazz talent across many styles

Over the last sixteen years the festival has gained a considerable reputation for presenting the best of international jazz talent across many styles

Questions Does festive city enhance a sense of place for the residents and the tourists? Do events improve the experience and enhance host image to visitors as we assume? How to be innovative in creating new events in respect with authenticity and sustainability ?

Does festive city enhance a sense of place for the residents and the tourists?

Do events improve the experience and enhance host image to visitors as we assume?

How to be innovative in creating new events in respect with authenticity and sustainability ?

BOUTIQUE HOTELS DESIGN CULTURE FOR DISTINCTIVE GLOBLAL TOURISTS

Boutique Hotels and Design An illustration of the globalization of architectural and marketing concepts for a class of distinctive tourists I would like to show the role of the Designers and the links of historic cities and the choice of its luxury products.

An illustration of the globalization of architectural and marketing concepts for a class of distinctive tourists

I would like to show the role of the Designers and the links of historic cities and the choice of its luxury products.

Boutique Hotels concept BH create experiences, urban theater, events. BH create a hotel to serve a lifestyle BH use experiential design strategies to create a total experience for their customers. A "world within a world." BH = the concept of center cities, avant-garde, cutting-edge design concepts Question : Are Boutique Hotels a "reaction to the global homogenization of cultures - the Gap-izing of the world - ?

BH create experiences, urban theater, events.

BH create a hotel to serve a lifestyle

BH use experiential design strategies to create a total experience for their customers. A "world within a world."

BH = the concept of center cities, avant-garde, cutting-edge design concepts

Question :

Are Boutique Hotels a "reaction to the global homogenization of cultures - the Gap-izing of the world - ?

Montreal Boutique Hotels

Boutique Hotels and International Tension The boutique hotel industry, because of its international segment, is particularly vulnerable In USA and Canada it is not a pleasant landscape at the moment (WAR, Fear of terrorism and SARS) ADVICE One of the things that boutique developers need to be mindful of is to devote just as much attention to the customer and service and employees and the whole infrastructure as they do to the design concept. Guests are the priority.

The boutique hotel industry, because of its international segment, is particularly vulnerable

In USA and Canada it is not a pleasant landscape at the moment (WAR, Fear of terrorism and SARS)

ADVICE

One of the things that boutique developers need to be mindful of is to devote just as much attention to the customer and service and employees and the whole infrastructure as they do to the design concept.

Guests are the priority.

Conclusion At the end of these five years, I intend to be a renowned expert on international cultural heritage tourism. In order to meet this objective, I intend to publish in English results of my research such as papers in Annals of Tourism Research, papers in international professional literature Because I would like to work also in a collaborative way, joining my effort to your work here in the department, I intend to contribute to Scottish Tourism reflections with other members of the team who are already involved in the tourism and hospitality sector In order to complete plans, I will ask Scottish Government for Cultural Tourism funds and I will look for European funds because it is clear that cultural tourism is the most promising segment in Tourism Industry for the Future I wish to contribute to the prestige of your School by my publications and my commitments within the School, here in Glasgow and in your Hotel School's off-shore in Iran and Hong Kong.

At the end of these five years, I intend to be a renowned expert on international cultural heritage tourism.

In order to meet this objective, I intend to publish in English results of my research such as papers in Annals of Tourism Research, papers in international professional literature

Because I would like to work also in a collaborative way, joining my effort to your work here in the department, I intend to contribute to Scottish Tourism reflections with other members of the team who are already involved in the tourism and hospitality sector

In order to complete plans, I will ask Scottish Government for Cultural Tourism funds and I will look for European funds because it is clear that cultural tourism is the most promising segment in Tourism Industry for the Future

I wish to contribute to the prestige of your School by my publications and my commitments within the School, here in Glasgow and in your Hotel School's off-shore in Iran and Hong Kong.

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