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Communications 'from the ground floor'

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Information about Communications 'from the ground floor'
News & Politics

Published on March 13, 2014

Author: WonkComms

Source: slideshare.net

Description

Presentation by Richard Darlington in Nairobi, Kenya, March 2014 for FSD Africa, at FSD Kenya
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Communications ‘from the ground floor’ FSD Africa @ FSD Kenya with FSD Tanzania, Access to Finance Rwanda & FSD Zambia Richard Darlington Head of News, IPPR @RDarlo

Communications as a ‘bolt-on’

‘From the ground floor’ G: plan 1: design research 2: conduct research 3: ‘trail’ research (interim report?) 4: Launch research 5: Merchandise coverage 6: Reheat research 7: Repeat research

Designing the research with comms Ask questions that generate stories on message themes: • Youth / age / demographics • Women / gender • Family businesses • Jobs / employment • Mobile / technology • Sectors (like agriculture, mining)

Communicate during research

The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms

What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms

The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms

Infographic: single point

Infographic: summary

Infographics: narrative

Animated videos

Digital content distribution channels DON’T FORGET EMAIL!

The Grid (time & space) Dec 2012 Mon 3 – Sun 9 Reg away Mon 10 – Sun 16 14 Darlo on leave Mon 17 – Sun 23 22 Ellie away – 7 Jan 20 Tim in Austria – 28 21-16 Imogen away Mon 24 - Sun 30 Darlo on duty 22-29 Tim on duty 30-1 TBC External news Weds 5: Autumn Statement + Cameron EU speech 11: Census data & Ed M immigration speech (Sarah) 12: Unemployment (inc nationality breakdown) 13-14: EU Council (Fiscal compact) 19: Energy Bill 21-7 Recess Fri 28: Clegg: Women and the Banks Recess ippr stories Wealth taxes story (Kayte) Fiscal targets story (Tony) Social Exclusion under New Labour (Clare) - Randeep Ramesh / Progress & C&YPN SBT (Social Business (Marc/Imogen) PAPER Sun 9: Housing – Observer, Lucy Rock Mon 10: unemployment story Mon 10: Housing & Young People Waites (Jenny/Dalia) PAPER – Spectator blog / ES / BBC London Juncture: Heather Boushey - Staggers Juncture: Jon Curtice: Europe – ConHome Mon 17: Fuel Poverty (Reg) PAPER 17: Juncture: Mike Kenny - Staggers Thurs 20: Juncture: Jackson - LabourList Updated Spending Review slides (Kayte) Sat 22: Banker bonus (Kayte/Graeme) OUT Sun 23: WAAGs story (Dalia) OUT Thurs 27 Juncture: Reich Kamark Fri 28: Living Wage story (Kayte) Sun 30: Migration 2013 (Sarah) – Spectator blog OUT ippr events 5 YP unemp 6 Food Security WI (Glenn) York Mon 10: Dromey/Prisk Tues 11: Families Symposium (Dalia) Tues 11: Fuel Poverty ippr North Thurs 6: #IPPRHE – Willetts & Siobanha (Rick) @RDarlo #WonkComms

‘From the ground floor’ G: plan 1: design research 2: conduct research 3: ‘trail’ research (interim report?) 4: Launch research 5: Merchandise coverage 6: Reheat research 7: Repeat research

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