Published on June 19, 2008
Thordur Arnason Director, Technology Creuna AS 1
Communication is easy Collaboration is hard 2
Communication Patterns 3
Broadcast the one to many pattern 5
Dialogue the one to one pattern 7
Gossip the one to few pattern 9
Technology establishes a new pattern the many to many pattern 11
Shouting Whispering Gossiping Group conversation 17
Furthermore... The borders between communication patterns are quickly disappearing 18
New communication pattern? ? to ? 19
Communication is easy 23
But wait... if communication is so easy why aren’t we better at it? 24
After this forum.. how will you be able to get back to your colleague? 25
To facilitate effective communication we must be able to ﬁnd each-other! 26
Given that we can ﬁnd each-other, What is the next step? 31
We need efﬁcient communication tools or do we? 32
Mail, phone, cellphone, (web/video)meetings, IM, external collaborative sites do we need more ways to communicate? 33
What we need is a way to communicate that will allow us a efﬁcient way to collaborate Problem is... Collaboration is hard. 34
1 agreement to make 35
6 agreements to make 36
28 agreements to make 37
The three levels of collaboration 38
Cooperation or Collaborative production 43
Collective action 47
What is the right level for you? There can’t be any unclarity on this issue, the choice of tools, the motivation and the future strategy depends on this 49
Thank you! firstname.lastname@example.org http://creuna.no http://tar.vox.com http://twitter.com/tar http://tar.tumblr.com http://linkedin.com/in/thordur http://slideshare.net/tar 50
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