Comms Planning Process

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Information about Comms Planning Process
Business & Mgmt

Published on July 2, 2009

Author: DVetter

Source: slideshare.net

Description

Healthcare communications planning process in today's digital world.

Feeling like this about communications planning in today’s digital world?

You’ve got to go in so protect yourself.

But How? Partner Selection & New Communication Principles

partner selection Expertise Reputation Team fit

new principles Openness Dialogue Collaboration

FindingYour Way also requires the right process…

Brand Voice #1: The Audit Consistency of voice across disciplines? Degree of 1-way vs. 2-way communication? Ease for customers to dialogue and provide feedback?

Discovery #2: The Research Customer communication wants and preferences? Expected experience? Connectivity characteristics and digital readiness?

Creation #3: The Communications Plan Clarify customer relationship goals. Establish hard objectives based on new principles. Re-balance channel mix. Tactics ─ print & digital.

Igniting #4: Implementation Integration and synchronization of brand communications. Listening & responding. Continuous monitoring.

“I’m Ready to Partner with YOU! Give me a call and let’s get started today” Donna Vetter Communications Service Provider 1-480-225-2214 DVetter@att.net

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