COMM 118 BCJ - PP #4 Chapter Three

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Information about COMM 118 BCJ - PP #4 Chapter Three
Education

Published on March 7, 2014

Author: ericluther355

Source: authorstream.com

BROADCAST JOURNALISM: CHAPTER #3 writing great leads: BROADCAST JOURNALISM: CHAPTER #3 writing great leads The Art of the Lead THE WELL-WRITTEN STORY: THE WELL-WRITTEN STORY The Lead Captures the Essence of the Story Doesn’t sound “written”, but rather conversational Narrative Storytelling Format BROADCAST JOURNALISM MISSION: BROADCAST JOURNALISM MISSION Relay Needed Information to the Viewer/Listener, Making Yourself Clear ON THE FIRST ATTEMPT! You Only Get One Chance. THE ART OF THE LEAD: THE ART OF THE LEAD What is a Story “Lead”? The First Sentence Most Important Element Functions Much like a Headline Does for a Newspaper “Point of Purchase” = will they “buy” it? A Main Difference between Print and Broadcast Journalism in Regards to Leads? PRINT = Skip to the Next Story BROADCAST = Change the Channel/Station THE ART OF THE LEAD: THE ESSENCE OF THE STORY: THE ART OF THE LEAD: THE ESSENCE OF THE STORY “What In It For Me?” – Answer This for the Viewer/Listener In Lead Lead = Sales Pitch YOU MUST KNOW THE ESSENCE OF THE STORY YOURSELF Capture the Essence and Make A Connection to the Viewer THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE Avoid Past Tense, but be Natural and Smart About It – Don’t Just Change “Was” to “Is” and “Got” to “Get”, for example BOOK’S EXAMPLE: PAGE 37 – 39: Use Worksheet As We Go Along THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE A TUCSON BANK WAS ROBBED THIS MORNING…AND THE GUNMAN GOT AWAY. A TUCSON BANK IS ROBBED THIS MORNING…AND THE GUNMAN GETS AWAY THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE 3 QUESTIONS WILL HELP FIX THIS: Who are the participants in this story? What are they doing now? What will they be doing later-tonight, tomorrow, or next week? These Answers Will Help You Rewrite the Lead. THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE WHO are the participants in this story? Police Employees Checking the Surveillance Tape Bank Teller Who Was Robbed Witnesses The Gunman Otis Armstrong, a passerby The Viewing/Listening Public THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE WHAT are they doing now? Police Are Looking for the Gunman The Gunman is Trying to Avoid Capture Bank Teller Who Was Robbed Is Telling His Story and Glad to be Alive Passerby is Doing the Same Bank Is Checking Surveillance Tapes THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE WHAT will they be doing later? The Gunman Will or Won’t Be Caught The Bank Will Release the Surveillance Tape The Bank Will Reopen Tomorrow With Business As Usual A GOOD LEAD CAN BE FASHIONED OUT OF ANY AND ALL OF THESE FACTS THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE What’s the Most Interesting Human Element of this Story? Who Has the Most Interesting and Colorful Story to Tell? THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE PRESENT TENSE EXAMPLES: ONE TUCSON MAN IS RECOVERING FROM A FRIGHTFUL EXPERIENCE THIS AFTERNOON. THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE PRESENT TENSE EXAMPLES: THIS HAS TURNED OUT TO BE A DAY ONE TUCSON MAN WON’T SOON FORGET THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE FUTURE TENSE EXAMPLES: WHEN OTIS ARMSTRONG RETURNS TO WORK TOMORROW…HE’LL HAVE ONE AMAZING STORY TO TELL HIS FRIENDS. THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE FUTURE TENSE EXAMPLES: POLICE HOPE EVIDENCE TO BE RELEASED TOMORROW WILL HELP THEM CATCH A CROOK. THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE FUTURE TENSE EXAMPLES: OTIS ARMSTRONG’S GRANDCHILDREN WILL BE HEARING ABOUT THIS DAY FOR YEARS. THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE TAKE THE BOOK’S EXAMPLE AND WRITE YOUR OWN PRESENT AND FUTURE TENSE LEADS TO SHARE WITH THE CLASS –BE ORIGINAL AND DON’T COPY THE BOOK’S SUGGESTIONS. THAT’S TWO LEADS YOU NEED TO WRITE – PRESENT AND FUTURE THE ART OF THE LEAD: PRESENT OR FUTURE TENSE: THE ART OF THE LEAD: PRESENT OR FUTURE TENSE EVEN PAST TENSE CAN BE USED IF DONE SMARTLY: ONE SECOND OTIS ARMSTRONG WAS WALKING DOWN THE STREET WITHOUT A CARE IN THE WORLD…THE NEXT…HE WAS DIVING FOR COVER. THE ART OF THE LEAD: THE NARRATIVE LEAD: THE ART OF THE LEAD: THE NARRATIVE LEAD Avoid Past Tense = General Rule But Narrative Storytelling Can Be Used The Order In Which Things Happened Narrative = Sequence of Events Doesn’t Have to Be in Present or Future Tense BOOK EXAMPLES: Pages 39 - 40 THE ART OF THE LEAD: CONNECTING WITH AUDIENCE: THE ART OF THE LEAD: CONNECTING WITH AUDIENCE Video/Audio Offers the Opportunity to Make a Direct Connection with Audience Ask a Question: HOW MUCH TIME DID YOU SPEND IN TRAFFIC THIS MORNING? Using “YOU” Directly Addresses Audience and Engages Them THE ART OF THE LEAD: CONNECTING WITH AUDIENCE: THE ART OF THE LEAD: CONNECTING WITH AUDIENCE Challenge Their Expectations YOU MIGHT THINK IT’S NOT EASY TO GET AWAY WITH MURDER. BUT THAT’S NOT THE CASE IN BLAMVILLE. DETECTIVES THERE HAVE SOLVED FEWER THAN HALF OF LAST YEAR’S KILLINGS. THE ART OF THE LEAD: CONNECTING WITH AUDIENCE: THE ART OF THE LEAD: CONNECTING WITH AUDIENCE Relate to their Experiences* IF YOU’VE EVER DRIVEN ON THE INTERSTATE AND FOUND YOURSELF SANDWICHED BETWEEN TWO SEMIS…YOU KNOW HOW FRIGHTENING BIG RIGS CAN BE. *Be sure it’s a common experience, though THE ART OF THE LEAD: THE NONFACTUAL LEAD: THE ART OF THE LEAD: THE NONFACTUAL LEAD How Many Facts Should Your Lead Contain? Maybe no specific facts at all BOOK EXAMPLE: PAGE 41-42 THE ART OF THE LEAD: THE NONFACTUAL LEAD: THE ART OF THE LEAD: THE NONFACTUAL LEAD KEEP IT SIMPLE – DON’T OVERLOAD THE LEAD SAVE THE DETAILS FOR THE BODY OF THE STORY REMEMBER: A LEAD IS A HEADLINE! PREVIEW THE STORY – DON’T SUMMARIZE IT WRITING CONVERSATIONALLY: WRITING CONVERSATIONALLY Writing for the Ear Write How People Listen, NOT How They Read Using the “Mom Rule”, Visualize Sitting Down with the Viewer/Listener and Telling Them the Story Keep Your Sentences Short Be Friendly and Informal Applies to Both your Leads and Copy THE ART OF THE BROADCAST JOURNALISM LEAD: REVIEW: THE ART OF THE BROADCAST JOURNALISM LEAD: REVIEW LEAD=FIRST SENTENCE A CONVERSATIONAL HEADLINE DOESN’T HAVE TO BE LONG OR FULL OF FACTS HIGHLIGHT HUMAN ELEMENTS TO DRAW IN VIEWER/LISTENER IDENTIFY STORY’S PARTICIPANTS & ESSENCE FOCUS ON PRESENT/FUTURE LOOKING AHEAD…: LOOKING AHEAD… THE ART OF THE LEAD QUIZ DUE NEXT CLASS (up on Blackboard) PLEASE BRING IN HARD COPY FOR CLASS REVIEW

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