COM525 Critical Review #4

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Information about COM525 Critical Review #4

Published on October 18, 2017

Author: randirstuart



Critical Review #4: Third Person Effect: Critical Review #4: Third Person Effect COM525 By: Randi Stuart Third-Person Effect (TPE): W. Phillips Davison (1983) Examines beliefs about media effects The belief that media influences others more than self E xaggerated impact of media on others, underestimated impact of media on self. Significant in variety of contexts such as political news, violent media content, video games, advertisements, and affects all ages, including children Third-Person Effect (TPE) Consequently…: Public opinion impacts social behavior and affects decisions ( Perloff , 2002; Mutz 1998). Media effect: “Contemporary mass media directs the gaze of individuals onto the audience, leading them to infer that the audience must be affected” ( Perloff , 2002, p. 254). The greater the perceived negative impact on others, the greater the motivation to support censorship (Chen et al., 2015) Consequently… Explanations and Interpretations: 1. Perceive self as better 2. Need for control 3. Projection 4. Personality attributes 5. Perspectives of selves vs. others 6. Media schemes 7. Perceived media exposure, i.e. cultivation 8. Self categorization 9. Lack of access to own mental processes Explanations and Interpretations Strengths vs. Weaknesses: Strengths: The sheer amount of research supporting the third-person effect The theory affects all ages, it is not limited to one specific category or group of people. Weakness: The amount of explanations. Strengths vs. Weaknesses Communication and Communication Theory: Elaboration Likelihood Theory: How critically are you thinking about what you view via media? Chen’s 2015 research found that educated people perceive themselves to be less vulnerable to media content, because they approach media from a critical perspective, instead of accepting it outright. Communication and Communication Theory References: Chen, H., Wu, Y., & Atkin , D. J. (2015, April). Third person effect and Internet pornography in China.  Telematics and Informatics, 32 , 823-833. Retrieved from http:// Mutz , D. C. (1998). Impersonal influence: How perceptions of mass collectives affect political attitudes . New York, NY: Cambridge University Press. Perloff , R. M. (2002). Mass media, social perception, and the third-person effect. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research (p. 252-268). New York, NY: Routledge . Tiedge , J. T., Silverblatt , A., Havice , M. J., & Rosenfeld, R. (1991). Discrepency between perceived first-person and perceived third-person mass media effects. Journalism Quarterly , 68, 141-154 References

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