Columbus Bloggers

75 %
25 %
Information about Columbus Bloggers

Published on November 28, 2008

Author: leighhouse

Source: slideshare.net

THE BIGGEST INFLUENCERS YOU DON’T KNOW Meet Columbus Bloggers: – WALKER EVANS I ColumbusUnderground.com – ALAINA SHEER I MsSingleMama.com – LEIGH HOUSEHOLDER I Advergirl.com

7 WAYS TO BUILD BLOG READERSHIP 1. Make a plan 5. Make it easy – Define your audience – Prioritize subscription options – Choose your specialty – Tweet the latest – Select a “repeatable” URL – Work in series 2. Prioritize content 6. Tell people about it – Invest in memorable pieces – Create anticipation – Share new ideas – Get podiums, bylines – Involve others – Add it to your email signature 3. Write the way people like to read – Have a big voice 7. Understand the tools – Use lists and bullets – Pick a powerful engine – Integrate multimedia – Use titles for search terms – Track readership 4. Build networks – Link, link, link – Read and interact – Respond to comments and ideas 2

WHY BLOGGERS? 68% of Americans Most Value the Opinion of “Someone Like Me” 3

BLOGGER IMPACT – Go deep on favorite subjects – Most trusted amateur voice on the Web – Boomerang to traditional media Traditional Media Blogs 4

HOW TO APPROACH A BLOGGER: THEORY The Right Approach VALUE TO VALUE TO CLIENT BLOGGER • What do we need to accomplish? • How will a blogger ENGAGE with what we do? Why will they be interested enough to participate? Folklore at Crispin, Porter & Bogusky: Alex Bogusky doesn’t want to see scripts anymore. “Don’t show me a script, show me the press release.” 5

HOW TO APPROACH A BLOGGER: EXAMPLES STELLA BULLSEYE “I’m proud of this work. And I’m trying to get it out there. Will you post it?” • unexpected • personal • exclusive • direct • rewarding • approachable NEW ROLE: Create an Tell an Empower engagement authentic social strategy story spokespeople 6

HOW TO APPROACH A BLOGGER: DOs 1 Get to know your target 2 Be relevant or unexpected 3 Deconstruct content 4 Create fresh kinds of access 5 Provide exclusives 7

HOW TO APPROACH A BLOGGER: DON’Ts TONE-DEAF IRRELEVANT MASS EMAILS AND SUBJECT LINES CONTENT PRESS RELEASES “Sizzle It! Launches New “Bango mobile news – Go-To Source for PR, Embargo” marketing and advertising professionals” “FOR IMMEDIATE RELEASE: NEWS: Fotolia Announces Partnership with Microsoft Life’s Good for LG Electronics as Mindshare Connects Search & Display New York, New York (September 29, 2008)—Eyeblaster today announced …. “ 8

HOW TO APPROACH A BLOGGER: MAKING THE INTRODUCTION READ ME ASK MY SHARE AN & CONTRIBUTE OPINION IDEA FOLLOW ME – Know WHAT – Comment or – Let me help – Offer I write about question you exclusives – Know HOW – Get me to – Respect my – Create I interact read you ideas relevance 9

WHAT ELSE? THINK ABOUT HOW WE COMMUNICATE. 10

WHAT ELSE? THINK ABOUT HOW WE COMMUNICATE. 11

THE BIGGEST INFLUENCERS YOU DON’T KNOW Meet Columbus Bloggers: – WALKER EVANS I ColumbusUnderground.com – ALAINA SHEER I MsSingleMama.com – LEIGH HOUSEHOLDER I Advergirl.com

Add a comment

Comments

WilliamOn | 26/03/15
Nice blog ) http://anmdcf7i.com my blog

Related presentations

Related pages

girl about columbus - by Amanda Hamman

girl about columbus . by Amanda Hamman. About GAC; Collaborate. Travel; Blog; City Guide; Local Blogs; Love; Blog. Columbus. Shop. Travel. Archives
Read more

columbus bloggers - Home >

blogger posts for Columbus, Indiana ... As they have every year that I can remember, a plastic snowman and plastic Santa Claus greet children as they ...
Read more

Columbus Ohio Blogs and Bloggers

Blogs about Columbus Ohio and Columbus bloggers
Read more

Local Blogs | The Columbus Experience

Columbus is full of great bloggers who can help you find awesome stuff to do. Check them out here: AltEatsColumbus: Food from around the world, found here
Read more

Columbus Bloggers | ColumBuzz614.com

We are foodies. We are creatives. We enjoy exploring the ins and outs of Columbus, Ohio and reporting back to you, our loyal followers and friends.
Read more

Columbus Ohio Blogs | Columbus Bloggers

Blogs and Bloggers in Columbus, Ohio and Central Ohio
Read more

Columbus Bloggers: Who to Follow - An Explorer's Heart

A list of bloggers in Columbus: Columbus Food Bloggers, Columbus Lifestyle Bloggers, Columbus Style Bloggers, Columbus Photographers, and more!
Read more

jarsloth blog | Columbus, Ohio

Columbus, Ohio (by John Schumacher) jarsloth blog Columbus, Ohio Main Menu. Skip to content. ... jarsloth blog Blog at WordPress.com. The Oxygen Theme.
Read more

Columbus Blogs - girl about columbus

girl about columbus . by Amanda Hamman. About GAC; ... I’ve been looking EVERYWHERE for a centralized list of Columbus bloggers : ) Thank you, thank you ...
Read more

Columbus Media & Bloggers - Houzz - Home Design ...

Find top bloggers and other media professionals to inspire your home’s design. Browse portfolios to get inspired and learn more about today’s interior ...
Read more