COLOUR ANALYSIS

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Information about COLOUR ANALYSIS
Marketing

Published on March 5, 2014

Author: marinescnd

Source: slideshare.net

Description

Colour Analysis INSEEC 2013
Brand Semiology Course

Learn the different meanings of colours through advertising!

COLOUR ANALYSIS Colours  analysis     1  

RED Aggressiveness Provocativeness Hunger Blood War Passion Love Visceral response Energy Speed 2  

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ORANGE Exuberance Fun Happiness Friendliness Joy Pessimism Superficiality Demanding of attention 5  

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YELLOW Treason Betrayal Infidelity Cowardise Criticism Impatience Optimism Innovative Light Sweetness Warmth Energy 8  

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GREEN Positive Growth Health Nature Environment Youth Jealousy Inexperience Envy Misfortune Money 11  

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BLUE Trustworthiness Responsability Security Loyalty Conservatism Frigidity Depression 14  

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PURPLE Imagination Creativity Individual Royal BLUE   Impractical Immature Cruelty Arrogance 17  

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PINK Unconditional love Nurturing Acceptance Calm Immature Girlish Silly Young 20  

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WHITE Perfection Purity Innocence Wholeness Completion Cheap Low quality Cold Clinical 23  

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GREY Perspective Future Compromise Dignity Maturity Indecision Old age Sadness Boring 27  

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BLACK Unknown Mystery Negative Remorse Anger Class/ Elegance Power Sophistication Wealth 29  

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Behaviour’s   influence   32  

Does  Everyone  Have  The  Same   Reac3on?   CULTURE   33  

CONTEXT   34  

SUBJECTIVE   EXPERIENCE   35  

•  Things  smell  differently  in  the  presence  of  colors   •  People  eat  less  on  a  Blue  plate  VS  eat  more  and   longer  in  presence  of  red   •  Babies  cry  more  in  a  Yellow  room   •  An  infant's  brain  develops  more  neural  connecPons   as  a  reacPon  to  the  color  red.   SCIENCE   36  

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