Collaborative Economy Keynote, at KC Resilient Summit

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Information about Collaborative Economy Keynote, at KC Resilient Summit
Business & Mgmt

Published on February 25, 2014

Author: jeremiah_owyang



Collaborative Economy Keynote, at KC Resilient Summit

Empowered People & Resilient Brands

The Collaborative Economy By Jeremiah Owyang Feb, 2014

The Collaborative Economy 4

The Collaborative Economy Phases of Internet Sharing 5 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang

What role do corporations play if people get what they need from each other?

The Collaborative Economy The Collaborative Economy An economic model where creation, ownership, and access are shared between people, and corporations.

Is this a business disruption?

Sharing Is Not New

People Can Tap into Each Other Need to travel… Lyft 10

Lyft enables crowd to be transportation – avoiding taxis 11

People Can Tap into Each Other Need a place to stay… AirBnb 13

AirBnb Enables Crowd to be a Hotel 14

People Can Tap into Each Other Need to get funded... LendingClub 15

LendingClub enables crowd to be a bank 16

People Can Tap into Each Other Need staff… oDesk 17

oDesk enables crowd to be a workforce 18

People Can Tap into Each Other Need to dine… Feastly 19

Feastly enables your neighbors kitchens to be a restaurant 20

People Can Tap into Each Other Need a place for staff… LiquidSpace 21

Liquidspace enables companies to rent from each other 22

People Can Tap into Each Other Need products and goods… Yerdle 23

Yerdle enables neighbors to gift goods - rather than buy 24

People Can Tap into Each Other Need a Good? Make it 25

White House to host a Maker Faire 26

The Collaborative Economy A properly shared car is $270,000 Lost Revenue Of auto sales (1 shared car = 9 cars at average of $30k each.) 27

It means people are EMPOWERED

Is this a passing fad?

The Collaborative Economy 30

Societal Factors 75% said they predicted sharing of physical objects and spaces will increase in next 5 years –Shareable Magazine Study

Economic Factors 2050: 9 Billion 1975: 4 Billion Population

Technology Factors • 87 phones per 100 people on planet • Three quarters of startups use social tech like Facebook

A movement that’s only increasing Out of 200 collaborative economy startups, total funding was over $2 billion Of those funded, the average was $28 million Airbnb raised over $200m+, Uber $300m+, LendingClub $125m+

How can Companies achieve Resiliency?

Collaborative Economy: Value Chain

Collaborative Economy: Value Chain

Brand as a Service

Toyota as a Service

Home Depot as a Service

Razors as a Service

Beauty as a Service

Marriott “Office as a service” builds prototype of purpose-built co-working & meeting spaces in Seattle-area hotel. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces. 44

Mobility as a Service

Collaborative Economy: Value Chain

Marketplace Models

Patagonia enabling second market and altruism 48

Toms launched an online marketplace carrying products that incorporate giving back. Toms is providing one marketplace for social entrepreneurs and like-minded customers to buy/sell products in one place. There are over 200 products from 30 different companies currently offered. 49

Collaborative Economy: Value Chain

Enable a Platform


The Collaborative Economy Co Fund Design Develop

Co-Fund new products like Kickstarter 54

U-Haul creates U-Haul Investors Club, U-Haul creates U-Haul Investors Club, allowing crowdfunding for their allowing crowdfunding for their company. company. Add uhaul crowdfunding U-Haul Investors club creates a hybrid of traditional corporate notes and social lending by offering U-notes, which extend financial benefits to the crowd and helps increase loyalty. 55

Co-Design products like Nike 56

Co-Develop like Quirky 57

Co-Customize Like Etsy 58

Co-Production with 3D Printers

Nokia enabled 3D printing of phone cases

Co-Storage of Products with Lockitron 61

Co-Deliver with Taskrabbit 62

Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing. 63 Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.

Collaborative Economy: Value Chain

FIVE FINAL TAKEAWAYS: 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company – bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. The crowd will become the company, making corporations resilient.

Let go of your business model to gain the market

What side of history, will you be on?

Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang Chief Catalyst, Founder @jowyang

Empowered People & Resilient Brands

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