Colin Smith - Repackaging, repositioning and reinventing for the Chinese market

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Information about Colin Smith - Repackaging, repositioning and reinventing for the Chinese...
Marketing

Published on February 13, 2014

Author: thechinagap

Source: slideshare.net

Description

Colin Smith - Manager at the Customer Experience Company

Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.

An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.

Colin Smith Manager at the Customer Experience Company

Repackaging, Repositioning and Reinventing for the Chinese Market

Repackaging Chinese consumers prefer DETAIL in analysing their websites TESTING is crucial in marketing your brand to a new market Make use of CHINESE CHARACTERS REDESIGN and REWRITE content ….don’t just translate it

Repositioning Customers will change their reading sources before they change their reading behaviour The way customers read is fundamental Family is now a key factor in a businesses repositioning strategy

Reinventing Select products that SUIT the Chinese market TAILOR the overall branding to ADAPT to the Chinese context

The traditional rules of marketing still apply in China TALK to your customers TAILOR to your customers TEST with your customers

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