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Colaa final

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Information about Colaa final
Food

Published on October 15, 2014

Author: HarshShah21

Source: slideshare.net

Description

this is what coca cola all about !
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1. GROUP MEMBERS DURGA MASURKAR 23 HARSH SHAH 28 JINAL PARIKH 29 KARAN VIJAN 33 NIKITA JAIN 47

2. INTRODUCTION PRODUCT CATEGORY INDUSTRY SIZE MAJOR BRANDS • The beverage industry refers to the industry that CARBONATED produces SOFT drinks. DRINKS 28% COKE, SPRITE, THUMBS UP, PEPSI, MOUNTAIN DEW, CAMPA COLA FRUIT BEVERAGES / • Beverage JUICES production can vary greatly depending on which beverage is being made. 24% TROPICANA, MINUTE MAID, FROOTI, REAL BOTTLED WATER 44% KINLEY, AQUAFINA, OXYRICH, HIMALAYA FUNCTIONAL BEVERAGES 2% PAPERBOAT, LIPTON, NESTLE SPORTS DRINKS 2% GATORADE, MONSTER, REDBULL, TZINGA

3. HISTORY

4. Strength s • Vast global presence • Largest market share • Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. • Fantastic marketing strategies. • Distribution network • Aerated drinks • Undiversified product portfolio • Image from “high sugar” carbonates • Absence in health beverages. Weakne ss Opportunitie s • Diversification • Packaged drinking water • Health and wellness • Supply chain improvement • Raw material sourcing • Changes in consumer tastes • Direct competitors • Indirect competitors Threats

5. Indirect Competitors Competitive Landscape Direct Competitor

6. Product Failure • Vanilla Coke failed to excite the Indian palate • Rigorous consumer testing had shown the vanilla taste to be distinct and popular with consumers • Color of the product was also a consumer mind set.

7. To come back in the Market ! Re launching as a health drink

8. Summary

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