Coco-cola product line

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Information about Coco-cola product line
Education

Published on February 23, 2014

Author: karthiknv1

Source: slideshare.net

Description

Coke product line and introduction to coke

COMPANY OVERVIEW Ranking: Established Established 1886. 1886. own 4 of the world’s top 5 nonalcholic beverages. Associates: 92,400 worldwide Operational Operational reach: reach: 200+ 200+ countries. countries. Consumer Serving: nearly 1.6 billion per day.

• Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy • Only 9 servings of the soft drink were sold each day • Sales for the first year were only $50 • Today it has 3000 brands-200 nations

OB JECTI VE S

Coca-Cola Statistics Coca cola owns more than ½ of the world’s beverages. Coke is affordable in all the countries . Coke comes in a variety of sizes worldwide.

Branding strategies THREE P’S :  Preference  Penetration {high}  Price-Related Value

THREE A’S : Availability Acceptability Affordability

Different Products

Coca-Cola Recognition Coca-Cola is recognized by 94% of the world’s population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day

FunkyFacts • You can put a penny in Coke and it will dissolve • The sales of Coke in the first year

COCO COLA BOTTLES 1894 was the first time Coca-Cola was bottled 1894- early 1900s 1916-today 1905-1916

PRODUCT MIX

BEVARAGES

ENERGY DRINKS

FLAVOURED JUICES

MINERAL WATER

CAFFINE PRODUCTS

BRAND AMBASSDORS

COKE PROMOTIONAL STRATEGIS

COKE COMPETITORS

THANK YOU

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