Coca cola Marketing Stategy

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Information about Coca cola Marketing Stategy

Published on November 6, 2016

Author: mdkarrar2000

Source: slideshare.net

1.  In India, the Coca-Cola comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd  The Company entered India and launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991  Coca cola brands are the leading brands in beverage segments which includes over 7,000 Indian distributors and more than 2.2 million retailers

2. Soft Drinks Thums Up Sprite Fanta Maaza Real Juices Minute Maid Pulpy Orange Nimbu Fresh Apple Guava Mixed Fruit Mineral Water Kinley Water Energy Drinks Burn

3. Product Price Packaging Advt. Thums up Rs. 75 (2 L) Soft Drinks • Thums up is the largest selling soft drink brand in India covering approximately 42% of market share. • Their pricing objective is product quality leadership & pricing approach is Competition based pricing

4. Product Price Packaging Advt. Sprite Rs. 75 (2 L) Soft Drinks • Sprite is a colorless, lemon-lime flavored. • It is made for the people who concerned about the caffeine. • Competition based pricing is adopted

5. Product Price Packaging Advt. Maaza Rs. 62 (1.2 L) Soft Drinks • Today Maaza is loved universally for its taste, color, thickness and has became mango lover first choice. • Price of Maaza is kept so high when compared to other products because It contains a pure extract of mango. • Pricing objective – Price Quality Leadership

6. Product Price Packaging Advt. Minute Maid Pulpy Orange Rs. 60 (1 L) Real Juices • The name explains that it can be made in a minute which means a fresh juice for customers • The pricing objective is market share leadership • The pricing approach customer value based pricing

7. Product Price Packaging Advt. Minute Maid Nimbu Fresh Rs. 45 (1 L) Real Juices • The name explains that it can be made in a minute which means a fresh juice for customers • The pricing approach customer value based pricing

8. Product Price Packaging Advt. Minute Maid Nimbu Fresh Rs. 55 (1 L) Real Juices • The name explains that it can be made in a minute which means a fresh juice for customers • The pricing approach customer value based pricing

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