Published on March 11, 2014
Coaching effectiveness facts and areas of application Mikhail Dickey Certified coach School of Organizational Coaching, International Institute of Coaching and Management Kiev, Ukraine 2013
What coaching is? Cooperation, that helps clients to reach real results in your personal and professional life. On every session client chooses the topic of conversation, coach listens and asks questions and gives his observations. Such interaction clarifies situation and encourages client to act. Coaching makes process of client’s self-development faster, gives him a bigger choice. Main attention in coaching is directed on the moment client is in and what he wants to do in order to come where he wants to be tomorrow.* Difference between coaching, consulting and mentorship: Consultant- tell you «how to do it», but he is not from your organization Mentor – gives advice, he is from the same organization, has an experience in the same field and is a role model for staff workers. *International coaching federation www.coachfederation.org
Areas of coaching application 60% - staff skills development 44% - solution to specific job problems 38% - to retain employers 26% - increase performance of employees 24% - recruitment effectiveness increase Companies use coaching «Organization with strong coaching culture, or with coaching in their programs and structures have higher level of involvement, leadership, flexibility and performance» Bersin&Associates, Talent management strategy: Top 22 Programs that Drive high impact, July 2007 Coaching: A Global study of Successful Practices AMA/i4cp, Coaching Survey 2008 56% - increase effectiveness of the organization 79% - to increase personal effectiveness 63% - leadership development, planning
Coaching effectiveness 2009 Learning and Development Survey, CIPD (Chartered Institute for personnel Development) 598 companies PriceWaterhouseCoopers и Association Resource Center for ICF, 2009 2 165 clients from 64 countries • 90% of the companies use coaching • 51% consider coaching to be KEY element of staff learning and development • 71% keep or increase coaching expenses level Coaching ROI for individuals: 344% (those who expected financial results) Coaching ROI in companies: 700% Hay Group Consulting data 25 - 40% Global 500 companies use executive coaching
53% 48% 45% 34% 23% 22% 0% 10% 20% 30% 40% 50% 60% Performance increase - 53% Job quality increase - 48% Customer service increase - 45% Decrease of customer complaints - 34% Expenses decrease - 23% Profitability of the business in general -22% Source : Manchester Inc, (USA) Material effect
Awareness increase - 67% Stress level decrease - 57% Setting bigger goals - 62% Opening of the bigger potential - 53% More balanced life - 60% More confidence - 52% Source : International Coaching Federation (ICF) 67% 57% 62% 53% 60% 52% 0% 10% 20% 30% 40% 50% 60% 70% Non material effects
• Introduction • Request formulation • Contract • Distancing • Situational analyses • Search for solutions • Strategy development • Ways of reaching goals • Motivation • Accountability • Widening perspectives Interview Analyses Moving forward number of sessions are defined individually at every stage length of sessions from 40-60 min Coaching process
1. Setting goals 2. Situation analyses 3. Options 4. Implementation and control «What do you want ?» «What’s going on?» «What has to be done?» «What would you do?» Individual coaching
Responsibilities in coaching ■ clarification of goals to the clients; ■ stimulate client insights; ■ show developed by clients solutions and strategies.* reaching results motivation to work openness *international coaching federation ICF coach client
Coaching IN organization «staff coaching» Organizational coaching Effectiveness coaching life coaching SEVERAL KEY leaders Key project Key team Key decision CEO Coaching OF organization «key elements coaching» Competence coaching Motivational coaching Decision making coaching Key leader ONE person System coaching
4 levels of coaching application Coaching is applied at some points, As yet another instrument Coaching as technology In НR, T&D, management Coaching elements become Elements of organizational culture Balance of ME+ YOU+, KNOW/LOVE Technics Technology Culture Worldview Text .
Coaching vectors 12 vectors Interaction Person and life Coordination and leadership Motivation and behaviour Organization development Management Decision making & Responsibility Emotions and energy Project management Self-fulfillment Marketing Organizational culture
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