Published on March 16, 2016
1. HOW TO COMMUNICATE AND CO- DESIGN YOUR RESEARCH? PhD Tanja Suni, Secretary General MA Iina Koskinen, Science Coordinator Future Earth Finland www.futureearthfinland.fi @FESuomi
2. Increasing calls for better societal influence from research: • Former and current government committed to it (TEAS, STN, leading by knowledge) • The triple helix idea in private sector: government, industry, academia • Science to support decision-making • Scientists to give contexts and scenarios in media and public discourse • Future Earth: co-design of research with stakeholders Many funding agencies nowadays require scientists to understand and utilise methodologies of co-design, co-production, and effective science communication. WHY COMMUNICATE AND CO-DESIGN RESEARCH?
3. Strategic Reseach Council (Strategisen tutkimuksen neuvosto) • More than 50 M€ per year total, typically about 1 M€ per year per project • Two calls per year, funding period 6 yrs/3 yrs • Strategic themes recommended by the Council, approved by the government • Break-through technologies, urban development, climate-neutral circular economy, security, equality • Consortia of at least 3 partners, in practice from 5 to 10 • Co-design and interaction plan required, support for professional facilitation VN TEA funding (Strategic funding from Prime Minister’s Office) • Research to support decision-making. One main call + complementary call per year • 5.7 M€ per year, 37 projects – from a few months to 2 years • Commissioned research for a particular problem Government’s key project funding via Academy of Finland and Tekes • Improving societal influence of ongoing research: adding the element of stakeholder engagement, piloting, experimenting, application development • 300 000 € for 2 years • Eligibility: PIs in an international/Academy project, max 14 yrs from PhD FUNDING INSTRUMENTS AVAILABLE FOR SOCIETALLY RELEVANT RESEARCH
4. 1. What kind of societal impact can research have? 2. Route to impact: co-design and co-production of research 3. Why and how to build your expert profile as a scientist? OUTLINE
5. Formula for research impact Stakeholder need Compe00ve results Successful communica0on Desired impact
6. RESEARCH ON IMPACT
7. RESEARCH ON IMPACT
8. 1. What kind of societal impact can research have? 2. Route to impact: co-design and co-production of research 3. Why and how to build your expert profile as a scientist? OUTLINE
9. The societal influence of research has been studied for decades. Main factors influencing the usability and applicability of scientific results: • Amount and quality of the interaction between the producers and users of science • Applicability of scientific knowledge for the users’ needs. Factors that advance the utilisation of scientific knowledge include • Co-designing and co-producing research. • Long-term and trust-building relationships between producers and users of scientific knowledge. • One good way of maintaining such relationships is via “boundary organisations”. SCIENCE IN SUPPORT OF SOCIETY – SCIENTIFIC BACKGROUND
10. Source: Future Earth Initial Design Report (2013) STAKEHOLDERS: Policy and decision makers and planners on government and city level, citizens, NGOs, private sector, media ”CO-DESIGN” OF RESEARCH
11. • Ideally: identifying research questions together • At minimum: designing end-products together with the users. At any point of the project but the earlier, the better • An opportunity for scientists to become visible in society and to influence societal development by ensuring the scientific excellence of research questions • Co-design is not synonymous to purely user-driven, commissioned research! Researchers bring to the discussion wider perspectives, different time scales, and information about the background and interconnectivity of problems. CO-DESIGN AND CO-PRODUCTION OF RESEARCH
12. Value-chain/stakeholder map Research Community Psychology Criminology Anthropology Cultural studies Ethnology History Law Sociology Economy Political science Relgious studies Policy Makers EU National goverments Operative actors Migrant advocacy groups Schools Healthcare providers Prison authorities Religious communities Immigration authorities NGOs (children, young, women) Parties Media Immigrants Children Young Families Local communities Neighbourhoods General public Policies Knowledge Recommendations Methods Knowledge Rough example: Contemporary radicalisation trends and their implications for Europe (SC6-REV- INEQUAL-02-2016)
13. ESIMERKKI HANKKEEN SIDOSRYHMÄJAOSTA Durham E., Baker H., Smith M., Moore E. & Morgan V. (2014). The BiodivERsA Stakeholder Engagement Handbook. BiodivERsA, Paris (108 pp). EXAMPLE OF STAKEHOLDER PRIORIZATION
14. LEVELS OF CO-DESIGN AND EXAMPLES FOR COOPERATION The BiodivERsA Stakeholder Engagement Handbook www.biodiversa.org/577 Durham E., Baker H., Smith M., Moore E. & Morgan V. (2014) BiodivERsA, Paris (108 pp)
15. How to co-design a research project? Proposal phase: • The value-chain: identifying actors necessary for best possible results and solutions for stakeholders • Thematic workshops for researchers and key stakeholders: • Elementary mapping of stakeholder needs within the boundaries of the research • Co-designing the guiding research questions • Concrete interaction & communication plan for co-designing research and end- products together and for communicating to larger audiences • Clear roles for stakeholders: complementary knowledge, analysis and interpretation of data, co-designing end-products, joint leadership with researchers on specific tasks Research phase: • Adhere to the interaction plan: every step in it must have a purpose relevant for the research! • Utilise participatory methods in your meetings, workshops, Townhalls • Create a public profile for the research via continuous communication
16. 1. What kind of societal impact can research have? 2. Route to impact: co-design and co-production of research 3. Why and how to build your expert profile as a scientist? OUTLINE
17. SCIENCE COMMUNICATION – WHY BOTHER? Compe&&on for a,en&on is tough! -‐ This is true for academic, policy, media, and lay audiences! Public discourse needs scien&ﬁc knowledge and good arguments -‐ You are part of the democra0c process: make your results available and enhance the decision-‐making and understanding capacity of the decision-‐ makers and the public -‐ Provide new knowledge and correct false opinions – interest groups are eager to take the ﬂoor if you don’t (e.g. climate pollu0on). You have a lot of oﬀer! -‐ You are an expert of your own ﬁeld and your ﬁeld is broader than you think! You already have an expert proﬁle (just google yourself) – why not to shape it yourself!
18. SCIENCE COMMUNICATION – WHY BOTHER?
19. SCIENCE COMMUNICATION – 2 FUNCTIONS AND ROLES FOR SCIENTISTS 1) communicate your research and research results Research communica0on & research communica0on proﬁle. + 2) take part in public discourse Scien0sts framing, contextualizing and analyzing events in nature and in society. Public communica0on proﬁle. = Your expert proﬁle as a scien&st
20. SCIENCE COMMUNICATION – HOW TO BUILD YOUR EXPERT PROFILE? 1) communicate your research and research results Communica0on takes 0me. Design a detailed communica0on plan and s0ck to it! First steps: 1. Set your goal and iden&fy your stakeholders – who should know about your research in diﬀerent phases of research? 2. What are your key messages in plain English? What is useful informa0on for your stakeholders? 3. Start sharing your knowledge already in the beginning of the project: info graphics, visualiza0ons, write a column / opinion piece 4. Choose your channels: e.g. TwiXer and research blog, online portals (Climate guide.ﬁ)
21. SCIENCE COMMUNICATION – HOW TO BUILD YOUR EXPERT PROFILE? TWITTER Decision-‐makers and journalists follow TwiXer, ﬁnd your audiences here! People are interested in other people and research projects end at some point – tweet as a person! Easy ways to start: 1) Remember, the life-‐span of one tweet is 7 minutes, don’t overthink it! 2) If your project is short, it is beXer to use # (hashtag) than create a TwiXer account for the project 3) Start live-‐twee0ng from a seminar etc. Write a couple of tweets before hand. 4) TwiXer is about sharing. Share interes0ng tweets and choose right #! 5) Remember human interest.
22. Easy ways to start: 5) Remember human interest.
23. SCIENCE COMMUNICATION – HOW TO BUILD YOUR EXPERT PROFILE? RESEARCH / SCIENCE BLOG: Over 1,8 m of scien0ﬁc ar0cles every year, 50% have less 5 readers per ar0cle. Blogging widens readership! Case Melissa Terras (2009). More space to share your exper0se – in the way you want to share it. Easy ways to start : 1) Remember, research blog is both for follow scien0sts AND lay audiences 2) Use plain English (aerosols è 0ny atmospheric par0cles) 3) Various op0ons for topics: your own research content (progress, results, ﬁeld trips etc.), latest developments in your ﬁeld, reports from seminars you aXend/ organize, comments on 0mely conversa0ons and events (COP21) 4) Use short and aXrac0ve headlines and ac0ve voice! For &ps on Twi,er, blogs and visualiza&ons, see Future Earth: h"p://www.futureearth.org/blog/pop-‐webinars
24. SCIENCE COMMUNICATION – HOW TO BUILD YOUR EXPERT PROFILE? 2) take part in public discourse Fact and opinion – no clear dis0nc0on! Public discourse needs good arguments! What scien&sts have to oﬀer for media and public discourse: • Analysis based on scien0ﬁc knowledge • Informed assessments and viewpoints • Crea0ng a context • Specula0ons and scenarios for future Step out of you comfort zone and widen your exper&se. Too much for you? Remember, part of your exper0se as a researcher is to know where to get informa0on!
25. SCIENCE COMMUNICATION – HOW TO BUILD YOUR EXPERT PROFILE? How to survive with journalists – a few &ps: 1) Follow the media and get to know the right journalists! (Climate: Heli Saavalainen, HS, Pasi Toiviainen (YLE), Mikko PelXari (Yliopistoleh0). 2) Contact the right journalist via targeted email – journalists don’t have 0me to read press releases and aXend press breakfasts 3) Check the media and ar0cle type before hand 4) Discuss the content of the interview beforehand – remember that you can shape the agenda 5) You have a right to check your quotes but don’t make too many correc0ons, if possible. Make your voice heard proac0vely -‐ Build you your expert proﬁle in print and online media!
26. Future Earth Finland – national committee for global change research Division of Atmospheric Sciences PO BOX 48 (Erik Palméninaukio 1),00140 Helsinki firstname.lastname@example.org www.futureearthfinland.fi @FESuomi JOIN OUR MAILING LIST WELCOME TO WORK WITH FUTURE EARTH FINLAND! We are always looking for new contacts in the global change research community, the public and private sector, and the media.
... distributed computing via the synergistic co... synergistic co-design approach can accelerate ... and societal influence - atm seminar 160316. 234 ...
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