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Co-creation research methodolies from Universal McCann

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Information about Co-creation research methodolies from Universal McCann

Published on September 15, 2008

Author: mickstravellin

Source: slideshare.net

Description

This is an article from Cate Connolly insights manager at Universal McCann discussing the changing landscape in media and the need for new research techniques. UM has addressed this by working with Ideaspace to create 'ImMEDIAte Futures' a bespoke cocreation research method that combines creative workshops with ethnography.
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