Published on March 5, 2014
Closing Keynote Brynn Bardacke Global Group Creative Director The Coca-Cola Company @bardacke “Content 2020: How the Coca-Cola Company is Evolving its Creative Agenda”
CREATIVITY + CONTENT @ THE COCA-COLA COMPANY
CHAPTER 1: ‘LIQUID AND LINKED’ MARKETING
STORIES = CONVERSATION & DISPROPORTIONATE SHARE OF POPULAR CULTURE
CONSUMER LANDSCAPE 1980’s 1990’s 2000’s 2010’s
One-Way Storytelling to Dynamic Storytelling
Share A Coke
What unites us is stronger than what divides us.
Small World Machines
Football inspires progress
Creation of stories that have to be expressed through every relevant connection.
Where will happiness strike next?
70 / Now 20 / New 10 / Next
More Content, Same $
America is Beautiful
Content 2020 on
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Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda” 1. Closing Keynote Brynn Bardacke Global Group Creative ...