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Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”

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Information about Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving...

Published on March 5, 2014

Author: imediaconnection

Source: slideshare.net

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Closing Keynote Brynn Bardacke Global Group Creative Director The Coca-Cola Company @bardacke “Content 2020: How the Coca-Cola Company is Evolving its Creative Agenda”

CREATIVITY + CONTENT @ THE COCA-COLA COMPANY

CHAPTER 1: ‘LIQUID AND LINKED’ MARKETING

STORIES = CONVERSATION & DISPROPORTIONATE SHARE OF POPULAR CULTURE

Hilltop

CONSUMER LANDSCAPE 1980’s 1990’s 2000’s 2010’s

Rebrief

One-Way Storytelling to Dynamic Storytelling

Share A Coke

What unites us is stronger than what divides us.

Small World Machines

Football inspires progress

Powerade Nico

Creation of stories that have to be expressed through every relevant connection.

Where will happiness strike next?

70 / Now 20 / New 10 / Next

Sprite Shower

More Content, Same $

America is Beautiful

Content 2020 on

Chapter 10

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