Closed Loop Marketing: Effective Strategies to Bring Together Sales & Marketing - Bernie Borges

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Information about Closed Loop Marketing: Effective Strategies to Bring Together Sales &...
Business & Mgmt

Published on September 9, 2008

Author: inboundmarketing



You're getting traffic to your website, you're getting people to fill out your forms. All the data in metrics reports for the boss look great, but the V.P. of Sales is complaining about the quality of the leads. There is a disconnect between marketing's lead production and sales' satisfaction. Inbound marketing using search and social media strategies is all about producing leads. But, if the leads don't convert to sales what's the point? This session will discuss proven strategies and best practices that maximize the success of inbound marketing campaigns and discuss the integration of new media marketing and the traditional role of sales.

Presented by Bernie Borges, Find and Convert at IMS08 9/8/2008

Closing the Loop Between Marketing and Sales September 8, 2008

Bernie Borges Background 20 + years marketing experience y g p Enterprise Software & Internet Industries Since 2002 Providing: • Internet Marketing Strategies • Search Engine Optimization • Pay per Click Advertising Management • Visitor Conversion Strategies • Social Media Marketing Strategies Help clients drive sales opportunities through p pp g the web. 2 Copyright 2008 Find and Convert

Audience Poll B2B B2C Geographic Sales Coverage Roles/Titles Experience w/Internet Marketing Company Size 3 Copyright 2008 Find and Convert

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