Published on February 6, 2014
OBJECTIVE: FIRE-UP CAMPAIGN CALL TO ACTION: ID and FIRE-UP TARGETS
CALL TO ACTION: ID and FIRE-UP TARGETS CLEAR ACROSS CANADA
3 min. Sponsor Video May 1 Vancouver IDLE-FREE DRIVE June 4 Clean Air Day Halifax CLEAR ACROSS CANADA
WHICH CEOs WOULD LIKE: ü Social media bonanza ü Fire-up HR / PR ü Save tons fuel/emissions CLEAR ACROSS CANADA
WHICH CEOs WOULD LIKE: ü Moms & millenials ü Health & education ü Towns & cities CLEAR ACROSS CANADA
Every city across Canada / U.S.
Green economy RACING ahead. Google any major brand + ‘sustainability’. Including…Google. Walmart, sustainability Google, sustainability Ford, sustainability GM, sustainability Toyota, sustainability Apple, sustainability Coca-‐Cola, sustainability
CLIMATE CHANGE: Aug. 2004 IDLE-FREE Guy ‘LIGHT BULB COVER’ Accelerating. See the article Nov. 2012 Hurricane Sandy See the article Dec. 2013 Kiribati See the article
Children’s asthma: 400% increase in 25 years. ‘It is an epidemic.’ Cinncinnati Childrens
“We can have a huge impact by inspiring this one small habit.” -Al MacPhee Honourary Chair ‘IDLE-FREE for our kids’ Chair (2012) Canadian Automobile Dealer’s Association
SAVINGS EXAMPLE 1,000 Drivers Annual Savings @ 10 min / day $200 per vehicle x 1,000 inspired drivers = $200,000 fuel 1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL $600,000 fuel 750 to 1500 tons emissions
IMAGINE IF TERRY FOX PURSUED HIS QUEST IN TODAY’S SOCIAL WORLD CLEAR ACROSS CANADA
INCENTIVES YOUR THOUGHTS CROWD-SOURCE YOUR THOUGHTS CLEAR ACROSS CANADA
CLEAR ACROSS CANADA
EMPLOYEE ACCESS DRIVES FUNDING CLEAR ACROSS CANADA
UPS MOVEMENT GLOBAL 400,000 CANADA 10,000 CLEAR ACROSS CANADA
OUR ICONS Rachel Al MacPhee Poster Girl (2007) Honourary Chair
WE’RE CAUSE-MARKETING A MOVEMENT. FOR OUR KIDS. See the leading Slideshare
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Alien Face Discovered By Mars Rover Feb 2014, ... all very clear .....in fact to ... Written By Scott C. Waring Updated on Feb 6, ...
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concerns related to legislation, regulation or Canada Revenue Agency requirements. Finally, employers noted that